Position Overview:<\/p>\n
\tThe company is seeking an experienced and dynamic Marketing Manager to oversee the execution, tracking, and performance of all digital marketing initiatives for our commercial dealerships.
\n\tThis individual will manage B2C marketing campaigns, maintain strong relationships with manufacturers, and ensure consistent aftersales carpark growth. The successful candidate will be instrumental in driving digital marketing efforts, executing successful events, and ensuring effective communication with all stakeholders. Additionally, the role involves tracking the ROI of marketing activities and maximizing rebates from manufacturers.<\/p>\n
Key Responsibilities:<\/p>\n
Digital Marketing Execution & Tracking:<\/p>\n
\tExecute and manage digital marketing campaigns across multiple platforms (social media, website, email, paid advertising, etc.).
\n\tTrack and report weekly on key performance metrics (KPIs) including reach, engagement, and conversions.
\n\tOptimize campaigns for performance and ROI.
\n\tCollaborate with sales teams to align marketing initiatives with sales objectives.<\/p>\n
B2C Event Hosting & Aftersales Carpark Growth:<\/p>\n
\tPlan, coordinate, and execute B2C events (e.g., promotions, roadshows, customer engagement events) to drive brand awareness and vehicle sales.
\n\tPartner with internal teams to grow and retain the aftersales carpark through targeted marketing and customer engagement strategies.
\n\tMonitor the performance of aftersales marketing efforts and report on carpark growth.<\/p>\n
Manufacturer Relationship Management:<\/p>\n
\tServe as the primary point of contact between the dealership group and vehicle manufacturers\u00a0
\n\tExecute manufacturer-driven marketing initiatives and campaigns effectively.
\n\tMaintain strong relationships with manufacturers to ensure timely rebates and incentives.
\n\tStay informed on manufacturer guidelines and ensure compliance.<\/p>\n
Data Analysis & Reporting:<\/p>\n
\tAnalyze marketing performance, providing insights and recommendations for improvement.
\n\tPrepare detailed monthly reports on marketing initiatives, performance metrics, and ROI for senior management.
\n\tUse data insights to continuously refine marketing strategies and improve lead generation and sales.<\/p>\n
Team Collaboration & Cross-Functional Support:<\/p>\n
\tCollaborate with sales, aftersales, and customer service teams for a unified approach to customer engagement and retention.
\n\tWork with creative and content teams to ensure high-quality marketing materials are produced.
\n\tProvide ongoing support to dealership staff in executing marketing campaigns and promoting offers.<\/p>\n
Requirements:<\/p>\n
Experience:<\/p>\n
\tMinimum of 5 years of marketing experience, with at least 3 years in a managerial role within the automotive or commercial dealership sector.
\n\tProven experience in managing digital marketing campaigns, including social media, paid advertising, and SEO\/SEM.
\n\tStrong knowledge of B2C marketing, event management, and customer relationship management.<\/p>\n
Education & Qualifications:<\/p>\n
\tA degree in Marketing, Business Administration, or a related field.
\n\tAdditional certifications in digital marketing or related areas are a plus.<\/p>\n
Skills & Competencies:<\/p>\n
\tExceptional analytical skills with the ability to track, measure, and report on the effectiveness of marketing initiatives.
\n\tStrong project management skills and the ability to prioritize and meet deadlines in a fast-paced environment.
\n\tExcellent communication and interpersonal skills, with the ability to build relationships with both internal teams and external manufacturers.
\n\tProficient in digital marketing tools and platforms (Google Ads, Facebook Ads, email marketing tools, Google Analytics, etc.).
\n\tStrong negotiation and relationship management skills.
\n\tStrategic thinking with attention to detail in execution.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Ellahi Consulting","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"We at Ellahi Consulting, are committed to deliver sound conceptual thinking and excellent customer centric results from design through to delivery and post implementation support, as fit-for-purpose and practical solutions are important to us. We offer over 20 years of experience within the recruitm... read moreent, talent management and organisation development domain. Through integrated talent solutions we enable clients to effectively implement strategy through people by sourcing, supporting and coaching new talent and future leaders. We pride ourselves in having a solid results delivery track record, always looking for new and innovative ways to help our clients. We are a B-BBEE Level 1 Business Partner and ensure we adhere to the relevant compliance guidelines put in place by industry bodies. We also believe that knowing yourself is the beginning of all wisdom. We are accredited to use the NBI Brain Profile and numerous Eco-metric Assessments and are able to guide and coach corporate and individual clients alike. Our expert service has already satisfied many of South Africa\u2019s leading companies.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-34247","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/34247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=34247"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=34247"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=34247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}