POSITION SUMMARY<\/p>\n
\tThe role is responsible for driving performance in marketing and sales by optimizing digital & virtual engagement channels, leveraging advanced analytics and artificial intelligence to deliver innovative, data-driven solutions to enhance the patient & customer experience.<\/p>\n
The role acts as a connector between local critical business needs and Chief Marketing Office (CMO) \/Emerging Markets Commercial Office (EMCO) driving optimization and standardization when needed. Some of the main areas of focus are<\/p>\n
\tDrives executional transformation and impact at the local level, while ensuring global strategic alignment.
\n\tLeads Global-to-local orchestration and pilot execution.
\n\tSteer prioritization of local initiatives, while maintaining global strategic alignment.
\n\tOmnichannel Customer & Patient Engagement
\n\tChannel and Content Management
\n\tCFC execution metrics and tools<\/p>\n
POSITION RESPONSIBILITIES\u00a0<\/p>\n
\tDrive excellence in execution by driving key projects, strategic initiatives with a strong focus on digital transformation, insights, and advanced analytics and close partnership with both sales and marketing teams.\u00a0
\n\tDrive excellence in integrated marketing adoption for local marketers by evaluating customer insights, defining patient journeys, building omnichannel customer engagement and content management.
\n\tDrive key marketing execution projects (New WoW & Adobe WF), and strategic link with COLAB, content re-use, self-generation of content and adoption of the DataHub and other data-driven solutions for marketing and sales
\n\tAccelerate innovation by implementing AI-powered tools and platforms to provide real-time data visibility and predictive insights for performance improvement across marketing and sales.
\n\tMarketing led: Omnichannel Experience & Insights, Content Process Effectiveness, Channel Management
\n\tSales led: Effective adoption of DSP, WABs, and RTEs, focused on productive and quality of HCP visits. Drive the adoption of International Sales Standards to have a more effective and competitive CFC Team.
\n\tStructure and drive the adoption of the framework to operate Marketing and CFC SMEs Communities of Practice and incentivize a culture of innovation, knowledge sharing and excellence.
\n\tPartner with EM Commercial Excellence & AI and L&D to drive the adoption of the integrated marketing capabilities and CFC effectiveness excellence as well as embed digital and AI capabilities into integrated marketing and commercial effectiveness programs.
\n\tLead cross-brand Patient Experience & Engagement, by partnering with CBM\/CBL to develop impactful patient activation solutions.
\n\tFoster a culture of innovation by piloting and scaling AI and analytics solutions that drive measurable business impact.<\/p>\n
EDUCATION AND EXPERIENCE\u00a0<\/p>\n
\tRelevant Bachelor\u2019s degree
\n\t10 years of commercial experience across pharma and or other industries
\n\tTrack record of strong networking and working collaboratively across functions and geographies in matrix organizations
\n\tStrong analytical prowess to conduct root cause analysis to diagnose and prioritize the right problem\/solution (i.e., solve the cause, not the symptom)
\n\tDemonstrated success on setting\/evolving Go to Market\/Business Model, strategic initiatives with risks assessed and a mitigation plan developed.
\n\tExperience in marketing\/ digital marketing\/ omnichannel marketing, KPIs management<\/p>\n
TECHNICAL SKILLS REQUIREMENTS<\/p>\n
Technical skills required and\/or preferred, as applicable.<\/p>\n
\tExperience in marketing related and\/or sales functions in Pharma
\n\tExposure to Salesforce excellence will be an advantage.
\n\tInfluencing skills, ability to work with cross functional teams to drive common organizational output.<\/p>\n
Apply via company website ( ) or<\/p>\n
pfizer.wd1.myworkdayjobs.com<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/pfizer.wd1.myworkdayjobs.com","_company_name":"Pfizer","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-34299","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/34299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=34299"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=34299"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=34299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}