PURPOSE OF POSITION:<\/p>\n
\tReporting to Marketing Manager- Sports: To design, create and deliver marketing programs to support expansion and growth of the company services and products.<\/p>\n
DUTIES AND RESPONSIBILITIES:<\/p>\n
1MANAGE AND CREATE CONTENT FOR DIGITAL PLATFORMS<\/p>\n
\tManage, maintain and modify the sports\u2019 digital platforms according to strategies.
\n\tImplement the image and positioning of the brand digitally.
\n\tMaintain the highest data integrity on both the station digital platforms as well as the internal SABC intranet website.
\n\tCommunicate with internal IT Services in regards to updating station related information on the intranet as well on the station website.
\n\tIntegrate new technologies onto the station digital platforms.
\n\tManagement of multiple and diverse projects on digital platforms in line with Station and portfolio\u2019s strategy for new media.
\n\tMonitor changes in the world of commerce and reassess whether these changes do influence the business objectives of station to ensure coherence of digital content.<\/p>\n
IMPLEMENT THE STATION DIGITAL PLATFORMS STRATEGY<\/p>\n
\tConduct research, develop and introduce new programmes when applicable to station strategy.
\n\tInput in formulating the online digital platforms strategy.
\n\tRespond to queries about the stations\u2019 digital platforms
\n\tTranslate business goals and objectives into actionable and measurable digital marketing campaigns.
\n\tCreate and monitor social media campaigns to drive traffic to the website and on air.
\n\tProduce and upload content (articles \/ images \/ podcasts \/ videos) for digital platforms.
\n\tManage and promote conversation and engagement on all digital platforms.
\n\tDevelopment and implementing of digital platforms and functionality to meet identified business needs.
\n\tDevelop and maintain the appropriate environment to support the Marketing and Programming Manager in goals and objectives of overall strategy.
\n\tNegotiate and procure online media as and when required.
\n\tPromote and encourage cross-platform content<\/p>\n
STAKEHOLDER MANAGEMENT<\/p>\n
\tWork in conjunction with Programming to achieve programming objectives.
\n\tMaximum delivery and performance with stakeholders through efficient Service Level Agreement management.
\n\tCommunicate with internal and external stakeholders.<\/p>\n
REPORTING AND DOCUMENTATIONS<\/p>\n
\tProvide Marketing with insight into listener\u2019s online website patterns and behaviour.
\n\tProvide detailed Reporting.<\/p>\n
INHERENT\/MINIMUM REQUIREMENTS<\/p>\n
QUALIFICATIONS<\/p>\n
\tBachelor\u2019s degree or National Diploma in marketing, Media Studies or related field (NQF 6\/7)
\n\tProven experience managing sport properties or sport brands across multi-platform digital ecosystems (web, app\/OTT, social, YouTube, podcast).
\n\tHands-on proficiency with, GTM, social ad platforms (Meta, X, YouTube, TikTok), programmatic, SEO\/ASO, and social listening (e.g., Meltwater\/Brandwatch).
\n\tExperience with CRM\/automation (e.g., Braze\/HubSpot\/Mailchimp), audience segmentation, lifecycle journeys, and lead-to-conversion funnels.
\n\tStrong content operations for live sport (match-day workflows, real-time publishing, highlight packaging, rights-safe UGC, thumbnailing, metadata, captions).
\n\tAbility to build and track performance dashboards (KPI setting, growth\/engagement, CAC\/LTV perspectives, attribution).
\n\tFamiliarity with OTT\/VOD growth tactics (SABC Plus), app store optimisation, and cross-promotion with broadcast (TV\/Radio).
\n\tWorking knowledge of creative suites (Adobe or equivalent) for quick turnarounds.<\/p>\n
EXPERIENCE<\/p>\n
\tProven experience managing sport properties or sport brands across multi-platform digital ecosystems (web, app\/OTT, social, YouTube, podcast).
\n\tHands-on proficiency with, GTM, social ad platforms (Meta, X, YouTube, TikTok), programmatic, SEO\/ASO, and social listening (e.g., Meltwater\/Brandwatch).
\n\tExperience with CRM\/automation (e.g., Braze\/HubSpot\/Mailchimp), audience segmentation, lifecycle journeys, and lead-to-conversion funnels.
\n\tStrong content operations for live sport (match-day workflows, real-time publishing, highlight packaging, rights-safe UGC, thumbnailing, metadata, captions).
\n\tAbility to build and track performance dashboards (KPI setting, growth\/engagement, CAC\/LTV perspectives, attribution).
\n\tFamiliarity with OTT\/VOD growth tactics (SABC Plus), app store optimisation, and cross-promotion with broadcast (TV\/Radio).
\n\tWorking knowledge of creative suites (Adobe or equivalent) for quick turnarounds.<\/p>\n
KNOWLEDGE<\/p>\n
\tStay abreast of industry trends and all applicable technologies.
\n\tKnowledge of HTML
\n\tDigital Platforms
\n\tBasic understanding of Marketing
\n\tBasic understanding of radio
\n\tCommunication (verbal and written)
\n\tCustomer Service orientated\/focused
\n\tEstablish and maintain relationships.
\n\tInnovative, Proactive and action orientated
\n\tData & trend \u00a0analyses and interpretation
\n\tNegotiation\u00a0
\n\tProblem solving
\n\tComputer literate (All Microsoft Packages)<\/p>\n
Deadline:28th April,2026<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"The South African Broadcasting Corporation (SABC)","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcas... read moreting Corporation. This was followed by the enactment of the Broadcasting Act NO. 4 of 1999 in which section 7 allowed for the establishment of the SABC. Each of the radio and television services under the SABC portfolio are licensed separately by the Independent Communications Authority of South Africa (ICASA) and required to adhere to their respective license conditions, and the provisions of the Broadcasting Act as well as the Broadcasting Charter. Over the years, the public service provider has demonstrated unwavering commitment to the delivery of its mandate through showcasing content aimed at informing, educating and entertaining its audiences. Its portfolio includes 19 radio stations and 5 television channels which command millions of audiences on a daily basis.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-34541","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/34541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=34541"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=34541"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=34541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}