Job Description<\/p>\n
\tiStore Business is seeking a strategic B2B Marketing & Communications Lead to own and drive the enterprise marketing function. This role is responsible for defining how iStore Business shows up in the market \u2014 shaping positioning, messaging, go-to-market narratives, and thought leadership that aligns with complex B2B buying environments and longer sales cycles.
\n\tThe successful candidate will act as the primary marketing interface for Enterprise and SME stakeholders, working closely with sales leadership to ensure marketing activity is directly aligned with pipeline priorities and commercial objectives. This is a strategic role with execution-level accountability.<\/p>\n
Key Responsibilities<\/p>\n
B2B Strategy & Positioning<\/p>\n
\tDevelop and own the B2B marketing and communications strategy
\n\tDefine value propositions, messaging frameworks, and narrative pillars
\n\tEnsure messaging reflects enterprise customer needs, complex buying groups, and longer sales cycles
\n\tTranslate business strategy into clear, market-facing communications<\/p>\n
Campaign & Go-to-Market Leadership<\/p>\n
\tLead the development of B2B go-to-market narratives for campaigns and initiatives
\n\tPartner with sales leadership to align marketing activity with pipeline priorities
\n\tProvide clear briefs and strategic direction to the central marketing team for campaign execution
\n\tEnsure consistency and quality of messaging across all channels
\n\tOwn & Implement end-to-end all marketing campaigns including taking point on compiling briefs and working with relevant agencies or other stakeholders to ensure timeline delivery
\n\tProvide detailed campaign reporting whether digital or other to show clear impact and results<\/p>\n
Thought Leadership & PR<\/p>\n
\tOwn the thought leadership strategy, including executive positioning
\n\tIdentify themes and topics where the business can credibly lead industry conversation
\n\tWork with internal stakeholders and external agencies to secure appropriate PR exposure
\n\tSupport spokesperson identification and messaging for media engagement<\/p>\n
Digital & LinkedIn Communications<\/p>\n
\tDefine LinkedIn and social communications approach (brand and leadership voices)
\n\tEstablish content pillars and governance to ensure insight-led, not promotional, content
\n\tGuide tone of voice and messaging for B2B audiences across digital channels
\n\tChampion the implementation and execution of all digital marketing elements, including detailed reporting on results<\/p>\n
Stakeholder & Relationship Management<\/p>\n
\tAct as the primary marketing interface for Enterprise and SME stakeholders
\n\tPartner closely with Sales, Product, and Services teams to ensure alignment
\n\tManage agency and partner relationships<\/p>\n
Success Measures<\/p>\n
\tClear, documented B2B messaging and positioning frameworks in place
\n\tImproved satisfaction from Enterprise stakeholders regarding marketing support
\n\tIncreased consistency and quality of enterprise-facing communications
\n\tStronger thought leadership presence and relevant PR coverage
\n\tClear alignment between enterprise marketing activity and sales priorities
\n\tProven results through relevant reporting<\/p>\n
Experience Required<\/p>\n
\tProven experience in B2B and enterprise marketing and communications
\n\tStrong background in positioning, messaging, and narrative development
\n\tExperience supporting complex, solution-led sales environments
\n\tDemonstrated ability to work at both strategic and execution-briefing levels
\n\tComfortable influencing senior stakeholders across sales and leadership teams<\/p>\n
Preferred<\/p>\n
\tExperience with thought leadership, PR, and executive communications
\n\tBackground in technology, enterprise IT, or Apple ecosystem environments
\n\tFamiliarity with B2B digital marketing, particularly LinkedIn strategy and content governance
\n\tExperience within or marketing to Financial Services, Healthcare, Education, or Creative industries<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
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