About the Role:<\/p>\n
\tWe are seeking a results-driven Outbound Marketing Specialist to build and execute scalable B2B lead generation strategies targeting high-ticket prospects.
\n\tThis role focuses on outbound prospecting, LinkedIn engagement, and multi-channel outreach to generate qualified sales conversations and pipeline opportunities. The ideal candidate is highly proactive, experienced in building outbound systems, and comfortable owning the full outbound process from prospect research to conversation generation.<\/p>\n
Responsibilities:
\nOutbound Strategy & Campaign Development<\/p>\n
\tDevelop and execute outbound marketing strategies targeting high-ticket B2B prospects.
\n\tBuild scalable outbound playbooks and prospecting frameworks.
\n\tDesign outreach campaigns focused on generating qualified conversations and meetings.
\n\tContinuously test and optimize messaging and targeting strategies.<\/p>\n
Prospect Research & List Building<\/p>\n
\tBuild targeted prospect lists using tools such as Sales Navigator, Clay, Apollo, ZoomInfo, or similar platforms.
\n\tIdentify ideal customer profiles (ICPs) and segment prospects based on industry, role, and company size.
\n\tMaintain organized prospect databases for consistent outreach campaigns.<\/p>\n
Outreach Campaign Execution<\/p>\n
\tManage multi-channel outreach across LinkedIn, email, and cold calling.
\n\tExecute personalized outreach sequences designed to start meaningful sales conversations.
\n\tMonitor response rates and continuously refine outreach messaging.<\/p>\n
LinkedIn Marketing & Content<\/p>\n
\tCreate LinkedIn content designed to attract and engage target B2B audiences.
\n\tSupport founder or company positioning through thought leadership content.
\n\tEngage with prospects and relevant communities to strengthen brand presence.<\/p>\n
Copywriting & Lead Magnet Development<\/p>\n
\tWrite compelling copy for outreach campaigns, email sequences, and LinkedIn messaging.
\n\tDevelop lead magnets or value-driven content to increase engagement and response rates.
\n\tOptimize messaging for clarity, personalization, and conversion.<\/p>\n
Performance Tracking & Optimization<\/p>\n
\tTrack campaign performance metrics including response rates, conversations generated, and pipeline contributions.
\n\tAnalyze outreach results and optimize campaigns to improve performance.
\n\tContinuously improve outbound processes based on data and testing.<\/p>\n
What Makes You a Perfect Fit:<\/p>\n
\tHighly proactive and execution-focused marketer.
\n\tComfortable building outbound systems from scratch.
\n\tStrong understanding of B2B buyer psychology and high-ticket sales cycles.
\n\tData-driven and focused on measurable results.
\n\tSelf-directed and capable of managing outreach campaigns independently.<\/p>\n
Required Experience & Skills (Minimum):<\/p>\n
\tMinimum 2 years of experience in B2B outbound marketing or lead generation.
\n\tStrong experience with LinkedIn outreach and prospect engagement.
\n\tHands-on experience with list-building tools such as Sales Navigator, Clay, Apollo, ZoomInfo, or similar platforms.
\n\tStrong copywriting skills for outreach messaging and email campaigns.
\n\tExperience building and managing multi-channel outbound campaigns.
\n\tStrong analytical mindset with the ability to track and optimize campaign performance.
\n\tExcellent written and spoken English communication skills.
\n\tReliable high-speed internet and professional remote work setup.<\/p>\n
Ideal Experience & Skills:<\/p>\n
\tExperience working with high-ticket B2B service or consulting businesses.
\n\tFamiliarity with outbound automation tools and CRM platforms.
\n\tExperience building lead magnets and outbound marketing assets.
\n\tExperience supporting sales pipeline development and appointment generation.<\/p>\n
What Does a Typical Day Look Like?
\nAn Outbound Marketing Specialist\u2019s day focuses on generating new business conversations through proactive outreach. You will:<\/p>\n
\tResearch and build targeted prospect lists.
\n\tExecute LinkedIn and email outreach campaigns.
\n\tPersonalize messaging to engage high-value prospects.
\n\tTrack outreach performance and optimize campaigns.
\n\tCreate LinkedIn content that supports outbound engagement.
\n\tCollaborate with internal teams to improve lead generation strategies.
\n\tIn essence: you are responsible for turning targeted prospects into qualified conversations and pipeline opportunities.<\/p>\n
Key Metrics for Success (KPIs)<\/p>\n
\tNumber of qualified conversations generated.
\n\tOutreach response and engagement rates.
\n\tPipeline opportunities generated from outbound campaigns.
\n\tProspect list quality and targeting accuracy.
\n\tEffectiveness of outreach messaging and conversion rates.
\n\tConsistent execution and optimization of outbound processes.
\n\t\u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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