Job Description<\/p>\n
Digital Marketing Strategic Implementation:<\/p>\n
\tImplementation of critical workstreams aligned to driving a digital first approach in marketing across the group:<\/p>\n
Workstreams include:<\/p>\n
\tDigital Marketing Transformation Survey, Roadmap and Implementation thereof
\n\tDigital Marketing Technology Stack: Review, Evolution
\n\tDigital User Experience across owned and paid platforms inclusive of best practice in customer\/ client user journey mapping
\n\tFirst Party Data Approach & Roll Out
\n\tPerformance Marketing & Search Strategic Approach & Implementation
\n\tDigital tracking, measurements and analytics
\n\tDriving the redevelopment and evolution of group digital assets such as Absa.Africa website whilst supporting South Africa and AR (Africa Regions) on best practice for their digital assets such as\u00a0 websites, mosbites and App
\n\tSupport: Social Media Workstream to ensure alignment to overall digital marketing strategy<\/p>\n
Performance Marketing & Search:<\/p>\n
\tCollaborate with the marketing teams across business units to assist in the execution of for lead generation, customer acquisition, and revenue growth through performance marketing approaches
\n\tDevelopment of frameworks, guidelines and toolkits for business units to implement based on relevant objectives
\n\tDevelopment of campaign performance & measurement framework to understand\u00a0 & analyse performance marketing campaigns (i.e. inclusive but not exhaustive of benchmarking, tracking, A\/B Testing. Optimisation)
\n\tDriving seamless user journey & experience to ensure quality leads and conversions across digital platforms
\n\tStrong understand of search strategies (inclusive of organic, SEO and paid search) to drive quality leads\/conversions and re-marketing<\/p>\n
Customer Experience & Engagement:<\/p>\n
\tCreate and refine user journeys, ensuring seamless digital experiences across the bank’s website, mobile app, and other online touchpoints.
\n\tLeverage customer data and analytics to personalize marketing campaigns, improve engagement, and enhance customer satisfaction.<\/p>\n
Marketing Technology Stack (Martech | Tech Stack): <\/p>\n
\tUtilize and manage a variety of digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, Marketo, Salesforce, Hootsuite, AdWords, etc.) for campaign execution, tracking, and reporting across paid, owned and earned platforms.
\n\tLeverage marketing automation tools to streamline workflows and enhance the customer journey
\n\tEnhance & support existing Martech Workstream to implement relevant use cases across business units to drive personalized & intuitive customer communications and solutions<\/p>\n
Strategic Technology Partnerships: <\/p>\n
\tManagement of strategic technology partnerships such as (but not limited to) Meta, Google, TikTok, Social Media Technology Tools, Sales Forces and Location Based services
\n\tSupport paid media manager and paid media agency to develop Joint Business Partnerships with relevant technology partner to derive value and innovation from these collaborations
\n\tFit for Future reviewing of new and innovative technology solutions that align to overall digital marketing strategic objectives<\/p>\n
Data Analytics & Reporting:<\/p>\n
\tCollect and analyse data from various digital channels using analytics tools to evaluate campaign performance and identify areas for improvement
\n\tSupport agency in preparation of reports and presentations summarising key performance metrics and insights.
\n\tMeasurements, dashboards and tracking of performance of paid digital channels inclusive of trend analysis and benchmarks.<\/p>\n
Compliance & Governance:<\/p>\n
\tEnsure all digital marketing initiatives align and comply with relevant banking\/Finserv regulations, industry standards, and internal policies.
\n\tWork closely with legal and compliance teams to mitigate potential risks.
\n\tIdentify new and potential risks whereby policies, standards and guidelines need to be developed to ensure we mitigate any operational and reputational issues<\/p>\n
Qualifications & Experience:<\/p>\n
\tBachelor’s degree in Marketing, Digital Marketing, Communications, Digital Media, or related field (also inclusive of Business Science and Technology)
\n\tProven experience of +- 8 years+ within digital marketing management
\n\tA strong knowledge of Meta Business & Ads Manager on Instagram, Snapchat, Twitter, Linkedin, You Tube and TikTok
\n\tExperience with digital tools like Hootsuite, Sprout Social, or Buffer
\n\tKnowledge of paid social advertising (Facebook Ads Manager, LinkedIn Ads, Google Ads).
\n\tExperience with content creation tools like Adobe Creative Suite or Canva.
\n\tKnowledge of first party data \/ single view of customer approaches and tactics inclusive of technology requirements
\n\tStrong analytical skills with the ability to interpret data and derive actionable insights with experience on dashboards and campaign analytics tools
\n\tExcellent communication skills, both written and verbal.
\n\tAbility to multitask, prioritize, and work effectively in a collaborative team environment.<\/p>\n
Other Requirements:<\/p>\n
\tKnowledge of financial services industry regulations and compliance guidelines related to digital marketing
\n\tAbility to stay ahead of trends in social media and digital marketing, ensuring the bank\u2019s digital presence remains fresh and relevant.
\n\tStrong understanding of SEO, SEM, paid search, programmatic advertising, and display advertising.
\n\tExperience with marketing automation platforms and CRM tools (HubSpot, Salesforce, Marketo, etc.).
\n\tExcellent analytical skills with the ability to translate data into actionable insights.
\n\tProven track record of driving customer acquisition and achieving measurable results.
\n\tInvolvement and experience within the IAB and MMA is preferred, however not mandatory
\n\tMulti-Market (Rest of Africa and\/or International) is preferred but not a mandatory
\n\tStrong ability to upskills and develop marketing community on digital marketing principles and brilliant basics<\/p>\n
Education<\/p>\n
\tBachelor`s Degrees and Advanced Diplomas: Marketing (Required)<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.absa.africa\/absaafrica\/ ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Absa Group Limited (Absa)","_company_website":"https:\/\/www.absa.africa\/absaafrica\/","_company_tagline":"Absa Group Limited (Absa) has forged a new way of getting things done, driven by bravery and passion, with the readiness to realise the possibilities on our continent and beyond. We're a truly\u00a0African brand, inspired by the people we serve in Botswana, Ghana, Kenya, Mauritius, Mozambique... read more, Seychelles, South Africa, Tanzania, Uganda, and Zambia. We also have representative offices in Namibia and Nigeria, as well as insurance operations in Botswana, Kenya, Mozambique, South Africa, Tanzania, and Zambia. Absa Towers West, 15 Troye Street, Johannesburg, Gauteng, South Africa, 2000","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-35749","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/35749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=35749"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=35749"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=35749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}