Job Description<\/p>\n
\tOptimi is looking for a high-calibre, strategic and hands-on Marketing manager to drive the marketing function across a diverse group of companies. This role requires a well-rounded marketer with both strategic depth and operational excellence. The ideal candidate should be a structured, process-driven thinker who can lead teams, integrate marketing with sales, and deliver measurable business growth across both B2B and B2C environments, ideally within the education sector.<\/p>\n
REQUIREMENTS<\/p>\n
\tBachelor\u2019s degree in Marketing or related field.
\n\tHonours or Postgraduate Degree (advantageous).
\n\t10 + years marketing experience across multiple marketing disciplines.
\n\tMinimum of 5 years\u2019 experience managing and leading marketing teams.
\n\tProven experience in both B2C and B2B environments.
\n\tExperience in ATL and BTL marketing initiatives.
\n\tStrong understanding of digital marketing, CRM systems, analytics platforms, and lead generation.
\n\tProven experience managing suppliers, agencies, stakeholders, and marketing budgets.
\n\tStrong reporting, analytical, and presentation skills.
\n\tProficiency in Microsoft Office Suite, CRM systems, BI and reporting tools.
\n\tFluent in English (written and verbal communication).<\/p>\n
DUTIES<\/p>\n
\tLead the development and execution of integrated multi-channel marketing strategies aligned to business objectives.
\n\tOversee the marketing function across digital marketing, branding, content, campaigns, PR, and lead generation initiatives.
\n\tManage ATL and BTL campaigns across B2B and B2C market segments.
\n\tAnalyse campaign performance, market trends, customer insights, and ROI reporting.
\n\tDevelop and maintain reporting frameworks, dashboards, and KPI tracking.
\n\tManage websites, social media platforms, PR activities, suppliers, agencies, and promotional material.
\n\tCollaborate with sales teams to optimise lead generation and customer engagement.
\n\tCoordinate and manage internal and external events, expos, and activations.
\n\tLead, mentor, and develop the marketing team while driving operational efficiency and accountability.
\n\tEnsure alignment between marketing activities and overall company strategic objectives.
\n\tIdentify and mitigate risks within the marketing function.
\n\tDrive cross-functional collaboration especially with the sales team.<\/p>\n
Apply via company website ( https:\/\/optimi.co.za\/ ) or<\/p>\n
optimi.simplify.hr<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/optimi.simplify.hr","_company_name":"Optimi Learning","_company_website":"https:\/\/optimi.co.za\/","_company_tagline":"We are committed to making learning more accessible, supporting every step of your learning journey. Optimi provides offerings in four divisions: Home, Workplace, Classroom and College. Together, these divisions service over 200 000 learners per annum. 116 Witch-Hazel Ave, Highveld Techno Park, Centurion, 0169, South Africa","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-35844","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/35844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=35844"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=35844"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=35844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}