Job Description\u00a0\u00a0 \u00a0<\/p>\n
\tJoin Lactalis, a Top Employer in SA, at our offices in Stellenbosch, Western Cape and take on the role as the Senior Brand Manager.\u00a0
\n\tLead the development and implementation of the brand strategy to deliver the company objectives.<\/p>\n
Required Skills\u00a0\u00a0 \u00a0<\/p>\n
\tBachelor degree in Commerce or Humanities \u2013 with preference for commercial subjects including Marketing;
\n\tMinimum 5-7 years brand management experience within FMCG environment;
\n\tAbility to work under pressure to achieve ambitious targets;
\n\tExcellent commercial understanding and business acumen
\n\tStrong ability to work with and interpret sales and marketing data.
\n\tProject management experience in a marketing environment;
\n\tStrong numerical and analytical skills<\/p>\n
Qualifications \u2013 required \u2013 preference will be given to candidates that have commercials subjects like accountancy, finance, economics and statistics and or analytical subjects like mathematics or the sciences<\/p>\n
Duties & Responsibilities\u00a0\u00a0 \u00a0<\/p>\n
Winning in the market place<\/p>\n
\tLead development of full marketing mix for key brands that can grow profitable share for Lactalis. (Product, Price, Promotion, Place and Innovation);
\n\tDevelop annual brand plans to deliver longer term business objectives
\n\tSet key objectives for brands to meet strategic goals.
\n\tTranslate these objectives into communication, innovation and activation plans;
\n\tTrack key competitors and measure performance (share, pricing, marketing activities, share of voice, innovations) to identify opportunities for Lactalis;<\/p>\n
Product Management<\/p>\n
\tBrief and implement brand activities aligned to annual brand plans
\n\tEnsure products constantly meet both market expectations and technical specifications;
\n\tPlan and execute new product launches;
\n\tBuild and maintain relationships with internal stakeholders to ensure product and brand specific project outcomes are met;
\n\tMarket and Consumer Insight – Monitor Market dynamics (growth, shares, competitor activities) and Brand Health
\n\tKeep abreast of main consumer trends and perceptions;
\n\tMonitor on shelf price activity in conjunction with market performance and competitor activity;<\/p>\n
Sustained Profitability<\/p>\n
\tTrack Brand financial performance against plan (Turnover and Profitability) \u2013 Identify opportunities to improve profitability
\n\tPlan and continuously monitor brand costs and expenditure;
\n\tSet pricing parameters for products and recommended retail selling price;<\/p>\n
Product Education and Awareness<\/p>\n
\tProvide reports as required on brand or category performance to marketing managers, sales and internal marketing staff;
\n\tShare information on challenges and new insights within the marketing function, thereby ensuring cross-functional product and brand learning;
\n\tAdvise and liaise with internal suppliers;
\n\tLead Projects and develop and manage close working relationships with relevant stakeholders<\/p>\n
Deadline:22nd May,2026<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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