Role Overview:<\/p>\n
\tWe are looking for a highly organized, energetic, and people-centric Trade Marketing Specialist to drive our brand visibility, activations, and sales support initiatives across the informal market.
\n\tThis role is logistics-heavy and field-focused, requiring someone who can coordinate promotional activations, information kiosks, branded presence, promotional staff, and events across multiple regions while ensuring strong execution on the ground.
\n\tThe ideal candidate is excellent with people, comfortable working in diverse communities, able to communicate in multiple South African languages, and passionate about finding innovative ways to reach traders, customers, and sales targets in high-traffic informal trade environments.<\/p>\n
Key Responsibilities:<\/p>\n
Trade Activations & Field Execution<\/p>\n
\tPlan, coordinate, and execute trade activations, roadshows, information kiosks, and in-field brand presence.
\n\tManage all logistics for activations including venues, permits, branding, transport, stock, and promotional staff.
\n\tEnsure high-quality execution and brand visibility in informal trading environments.
\n\tConduct regular field visits to monitor and support activations.<\/p>\n
Promotional Staff & Agency Management<\/p>\n
\tBrief, manage, and oversee promotional staff.
\n\tEnsure staff are trained, well presented, and aligned to campaign objectives.
\n\tManage attendance, performance, and reporting from field teams.<\/p>\n
Branding & Visibility Opportunities<\/p>\n
\tIdentify new branding opportunities in high-traffic informal trade areas.
\n\tCoordinate the production and placement of in-field branding (gazebos, banners, posters, kiosks, etc.).
\n\tEnsure branding is maintained and refreshed where necessary.<\/p>\n
Sales Support & Innovation<\/p>\n
\tWork closely with the sales team to design activations that drive sales targets.
\n\tDevelop innovative trade marketing initiatives to attract merchants and end customers.
\n\tSupport product launches and promotions through trade-focused initiatives.<\/p>\n
Logistics & Planning<\/p>\n
\tMaintain detailed activation plans, calendars, budgets, and stock lists.
\n\tEnsure timely delivery of all materials required for activations.<\/p>\n
Reporting & Insights<\/p>\n
\tCompile post-activation reports with photos, insights, and performance feedback.
\n\tProvide recommendations for improving future activations.
\n\tTrack spend vs budget and ensure cost efficiency.<\/p>\n
Requirements:<\/p>\n
Experience<\/p>\n
\t3\u20135 years\u2019 experience in Trade Marketing or Field Marketing
\n\tExperience working in the informal market or township trade environments is highly advantageous.
\n\tExperience managing promotional staff or agencies.<\/p>\n
Skills & Competencies<\/p>\n
\tOrganized with strong logistics and planning ability.
\n\tExcellent people skills and confident working in diverse communities.
\n\tAbility to speak multiple South African languages (highly advantageous).
\n\tStrong problem-solving and on-the-ground decision-making ability.
\n\tCreative thinker who can identify new opportunities for brand visibility.
\n\tComfortable working in the field and travelling regularly.
\n\tStrong administrative and reporting skills.
\n\tAbility to work under pressure and manage multiple projects simultaneously.<\/p>\n
Personal Attributes<\/p>\n
\tEnergetic and hands-on.
\n\tProactive and self-driven.
\n\tDetail-oriented.
\n\tAdaptable and resourceful in informal environments.
\n\tPassionate about community engagement and informal trade.<\/p>\n
Key Performance Indicators (KPIs):<\/p>\n
\tSuccessful execution of trade activations and events.
\n\tIncreased brand visibility in informal trading areas.
\n\tQuality and consistency of in-field branding.
\n\tSales team support and contribution to sales targets.
\n\tEfficient management of promotional staff and agencies.
\n\tAccurate planning, budgeting, and reporting.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Lesaka Technologies","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Lesaka empowers underserviced Southern African consumers and merchants to fulfil their potential by delivering innovative financial services and other business services focussed on their specific needs.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-37098","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/37098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=37098"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=37098"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=37098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}