About the Role<\/p>\n
\tWe\u2019re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook\/Instagram), LinkedIn, and other platforms.
\n\tThis is a hands-on role where you\u2019ll manage the full funnel \u2014 from campaign strategy and targeting to optimization and reporting \u2014 with a clear focus on ROI, lead generation, and scalable growth.
\n\tIf you\u2019re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.<\/p>\n
Responsibilities
\nStrategy & Planning<\/p>\n
\tDevelop and execute paid advertising strategies aligned with business goals
\n\tManage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
\n\tConduct audience research, keyword analysis, and targeting strategy
\n\tForecast budgets and expected performance with marketing leadership<\/p>\n
Campaign Management & Optimization<\/p>\n
\tCreate, test, and optimize ad creatives, copy, and landing pages
\n\tMonitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
\n\tRun structured A\/B tests to improve performance
\n\tUse automation features such as Performance Max and Dynamic Search Ads
\n\tContinuously improve conversion rates and campaign efficiency<\/p>\n
Collaboration & Coordination<\/p>\n
\tWork with content, design, and analytics teams to ensure campaign alignment
\n\tAlign paid media efforts with overall marketing and brand strategy
\n\tStay updated on platform features and coordinate with platform representatives<\/p>\n
Analytics & Reporting<\/p>\n
\tTrack and analyze campaign performance across platforms
\n\tPrepare weekly and monthly performance reports
\n\tIdentify trends and provide actionable insights and recommendations
\n\tRefine targeting, creative, and budget allocation based on data<\/p>\n
Requirements<\/p>\n
\tProven experience managing paid ad campaigns (Google Ads and Meta required)
\n\tStrong understanding of PPC metrics, attribution models, and conversion tracking<\/p>\n
Hands-on experience with:<\/p>\n
\tGoogle Analytics
\n\tGoogle Tag Manager
\n\tStrong analytical skills with the ability to make data-driven decisions
\n\tExcellent communication, organization, and project management skills
\n\tComfortable working remote during U.S. business hours<\/p>\n
Nice to Have<\/p>\n
\tExperience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
\n\tFamiliarity with automation tools, scripts, and dynamic campaigns
\n\tExperience with landing page optimization and funnel strategy
\n\tExperience managing ad budgets of varying sizes
\n\tKnowledge of remarketing and multi-touch attribution<\/p>\n
Tools & Tech<\/p>\n
\tGoogle Ads
\n\tMeta Ads (Facebook\/Instagram)
\n\tLinkedIn Ads
\n\tGoogle Analytics
\n\tGoogle Tag Manager
\n\tPaid media and reporting tools<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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