Job Purpose:<\/p>\n
\tTo manage and maintain the UJ social media efforts across the Institution, to coordinate the above- and below-the-line corporate marketing programmes for internal and external stakeholders.
\n\tSupport the Senior Manager on the promotion and marketing of UJ to schools, parents\/guardians and teachers by developing marketing programmes and material.
\n\tSetting initial benchmarks for followers, increased traffic, etc. Preparing quality content for blogs and social platforms.
\n\tCreating promotions and contests to increase engagement via collaboration with internal and external stakeholders.
\n\tEngaging experts and influencers to increase brand reach in Gauteng.
\n\tUsing analytics software to measure campaign success.<\/p>\n
Responsibilities:<\/p>\n
\tDeveloping and implementing a comprehensive social media strategy that aligns with the University\u2019s institutional objectives, brand positioning, and communication goals.
\n\tEnsure that all official digital communication reflects the University\u2019s vision, mission, and strategic objectives while maintaining a strong, consistent, and recognizable brand voice.
\n\tDevelopment of key messages and a positioning statement in line with strategy.
\n\tProduce reports and presentations on social media performance, campaign outcomes, audience insights, and digital growth for management and executive leadership.
\n\tImplement project management of all corporate marketing projects \u2013 undergraduate and postgraduate.
\n\tCoordinate all Faculty Advertising to assure brand alignment via the Coordinators.
\n\tOversee livestreaming and real-time digital coverage of institutional events, conferences, graduations, campaigns, and high-profile engagements.
\n\tManages relationships with external agencies, Influencers, Content Creators, Photographers, Videographers, and digital partners to ensure high-quality campaign execution.
\n\tIdentify opportunities to position the University as a leader in higher education, innovation, research, community impact, and Fourth Industrial Revolution initiatives through strategic storytelling and digital engagement.
\n\tDevelopment and implementation of a social media policy and guidelines for UJ.
\n\tTraining and development of all internal stakeholders with regards to social media
\n\tMonitoring and reporting on all Social Media activities.
\n\tManage the financial, personnel and other resources needed to implement the social media strategy.
\n\tKeep abreast of the environments, developments and trends in the social media and marketing environment.
\n\tThorough understanding of marketing laws as well as new media marketing application to ensure compliance and manage risk to UJ reputation.
\n\tConduct market research to effectively promote the University within the relevant markets.
\n\tEnsure that the University remains competitive and relevant within the higher education sector by continuously evaluating emerging digital platforms, technologies, and audience behaviours.
\n\tDeveloping strategy on Facebook, LinkedIn, Instagram, X, YouTube and Tik Tok.
\n\tCreating buzzworthy\/viral content based on brand needs project plans and reporting monthly tracking and annual reports reconciled.
\n\tDeveloping an overall editorial calendar to coordinate publishing schedules.
\n\tPromoting vital posts and advertisements via social media promotions.
\n\tGrowing social media followers through targeted promotions.
\n\tIdeating, developing, and running social media marketing campaigns.
\n\tEngaging with friends, fans, followers on various social platforms working with Community Engagement, Strategic Communication, UJ Broadcasting and faculties.
\n\tKeeping on top of the latest social media marketing trends.
\n\tEssential to write a thought-out project description that clearly states each of the goals involved. This helps professionals to provide a much stronger proposal, often with a plan of action included. Including things like the estimated project length and communication requirements can also be helpful.
\n\tMonthly reports including budgets.
\n\tManage the financial, personnel and other resources needed to implement the various UJ above- and below-the-line marketing strategies.
\n\tSafeguard the integrity and credibility of the University\u2019s online presence by actively combating misinformation, fake news, and unauthorized use of the institution\u2019s brand and platforms.
\n\tEnsure compliance to corporate governance principles and adherence to UJ Policies and Procedures.<\/p>\n
Minimum requirements<\/p>\n
\tA Bachelor\u2019s Degree in Brand or Marketing Management or a related field (such as Public Relations, Communications, Marketing) NQF level 7.
\n\tThree (3) or more years of social media Management experience.
\n\tExperience including but not limited to Facebook, LinkedIn, Instagram, X, YouTube and Tik Tok and more.
\n\tKnowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
\n\tWorking knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
\n\tAbility to blog\/vlog about social media on the Atomic website based on research, experience, and relevant social media news.
\n\tStrategic marketing planning.
\n\tSocial media management and implementation.
\n\tBudget management.
\n\tEvent management.
\n\tMarketing and Brand Management.
\n\tCopy writing.
\n\tCustomer relationship management.
\n\tProject Management.<\/p>\n
Recommendations:<\/p>\n
\tA Postgraduate qualification in Brand or Marketing Management or a related field (such as Public Relations, Communications, Marketing) (NQF level 8).<\/p>\n
Competencies and Behavioural Attributes:<\/p>\n
\tMarket research.
\n\tWebsite Content Management.
\n\tElectronic Social Networking.
\n\tHigher education marketing.
\n\tMarketing laws.
\n\tExcellent written content for our Facebook and Twitter channels with creative concepts.
\n\tGreat writing\/editing skills.
\n\tAdvanced knowledge of photo and video editing software.
\n\tKnowledge of building a large Facebook and Twitter following.
\n\tBasic HTML\/WordPress skills.
\n\tExpertise creating consumer-facing content.
\n\tAutomotive and digital knowledge.<\/p>\n
Deadline:19th June,2026<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( http:\/\/www.uj.ac.za ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"University of Johannesburg","_company_website":"http:\/\/www.uj.ac.za","_company_tagline":"Vibrant, multicultural and dynamic, the University of Johannesburg (UJ) shares the pace and energy of cosmopolitan Johannesburg, the city whose name it carries. Proudly South African, the university is alive down to its African roots, and well-prepared for its role in actualising the potential that ... read morehigher education holds for the continent's development. UJ has transformed into a diverse, inclusive, transformational and collegial institution, with a student population of over 50 000, of which more than 3000 are international students from 80 countries. This makes UJ one of the largest contact universities in South Africa (SA) from the 26 public universities that make up the higher education system. The phenomenal success story of the University is one that has surprised critics and won over sceptics. Since its establishment in 2005, and under the bold and visionary leadership of its first Vice Chancellor and Principal, Professor Ihron Rensburg, the University has had a remarkable journey with major accomplishments in transformation, equity, access, and Pan African and global excellence. The vision of the UJ is to be \"an international University of choice, anchored in Africa, dynamically shaping the future\". The mission can be described as follows: \"inspiring its community to transform and serve humanity through innovation and the collaborative pursuit of knowledge\". These are underpinned by four values, namely: imagination, conversation, regeneration and ethical foundation. The six strategic objectives provide a focused means for realising the Vision, Mission and Values of the University as set out above. They further represent a re-working of the original UJ Strategic Thrusts 2020 in the context of a wider positioning of the University as \"The Pan-African\" Centre for Critical Intellectual Inquiry, with the primary goal of achieving global excellence and stature. The six strategic objectives are: Excellence in Research and Innovation. Excellence in Teaching and Learning. An International Profile for Global Excellence and Stature. Enriching Student-Friendly Learning and Living Experience. Active National and Global Reputation Management, and Fitness for Global Excellence and Stature (GES). Johannesburg, Gauteng","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-37468","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/37468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=37468"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=37468"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=37468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}