Key Purpose<\/p>\n
\tThe Senior Marketing Consultant is a member of a high-performance marketing team that partners with the Discovery Vitality business to implement marketing solutions and contributes to the delivery of digital and marketing communications for Discovery Vitality. They will be responsible for running marketing projects end-to-end, using digital and marketing best practice and leveraging internal and external (e.g. agency, fitness facilities) relationships to deliver within budget. \u00a0In addition, the Senior Marketing Consultant will support the Marketing Manager on marketing projects and integrated marketing campaigns in the Vitality portfolio, work closely with external and internal stakeholders and assist with running partner campaigns.<\/p>\n
Areas of responsibility may include but not limited to:<\/p>\n
Strategic Growth & Engagement<\/p>\n
\tDevelop and implement marketing strategies that support both customer acquisition and ongoing engagement across employer and direct channels.
\n\tDrive Growth Manco and Engagement Manco sales and engagement initiatives to support and achieve business targets.
\n\tIdentify and activate opportunities to increase uptake of Vitality products across employer groups and direct sales audiences.
\n\tPartner with business teams to identify, manage, and execute key strategic engagement initiatives aligned to KPIs and overall business objectives.
\n\tCollaborate cross functionally to ensure campaigns, tools, and initiatives are insight-led, aligned to customer needs, and deliver measurable impact.
\n\tManage onboarding initiatives and member journeys to ensure a seamless and engaging experience that supports activation and long-term engagement.<\/p>\n
Campaign & Project Management<\/p>\n
\tOwn the end-to-end delivery of marketing engagement projects, ensuring they are delivered on time, within budget, and aligned with business objectives.
\n\tBrief, manage, and optimise campaigns across digital and offline channels, tailored to employer, partner, and adviser audiences.
\n\tIdentify, manage, and execute key strategic engagement initiatives in collaboration with business teams, ensuring alignment to KPIs and overall engagement objectives.<\/p>\n
Employer & Brand Activations<\/p>\n
\tPlan and execute employer-facing and brand activation campaigns that enhance visibility and engagement.
\n\tManage agencies and budgets for each activation to ensure efficient and high-quality delivery.
\n\tWork closely with partners and internal teams to deliver high impact activations aligned with strategic goals.<\/p>\n
Vitality Communications<\/p>\n
\tManage financial adviser communications across eDiscoverer, Adviser360, and social media platforms, optimising content and formats to improve engagement, including open and click through rates. \u00a0
\n\tManage WhatsApp and email BUA campaigns.
\n\tDevelop partner communication campaigns and messaging across partner channels, working closely with the CVM team to deliver strategic sales and engagement communications.
\n\tTranslate messaging across media formats and audience segments to ensure clarity, relevance, and alignment with engagement objectives<\/p>\n
Stakeholder Engagement<\/p>\n
\tWork closely with internal teams (including Distribution, Product, and CVM) as well as external partners to meet business needs and effectively manage expectations.
\n\tBuild and maintain strong relationships with key stakeholders, ensuring alignment, collaboration, and smooth delivery across functions.
\n\tUse performance data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement.
\n\tManage timelines and milestones across multiple stakeholders to ensure coordinated and timely execution.<\/p>\n
Portfolio Oversight<\/p>\n
\tManage the Vitality Growth portfolio, ensuring consistent communication, visibility, and collaboration across teams, including reporting into and supporting Engagement Manco priorities.
\n\tDrive engagement campaigns that support key business KPIs \u2014 including sales growth, retention, and reduced lapse rates \u2014 through targeted and strategic marketing initiatives informed by Engagement Manco focus areas.
\n\tLead creative and content development processes, ensuring high quality outputs that align with brand, portfolio, and Manco level objectives.
\n\tDrive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams to support portfolio priorities and business outcomes.<\/p>\n
Competencies<\/p>\n
Knowledge & Skills<\/p>\n
\tIn depth knowledge of media channels, with strong expertise in digital platforms (social, email, Google, etc.).
\n\tUnderstanding of channel specific best practices that drive engagement, conversion, and performance. Experience managing agency relationships, including clear briefing, feedback cycles, and approvals.
\n\tKnowledge of agency production workflows, including timelines, costing, and vendor coordination.
\n\tExcellent written and verbal communication skills.
\n\tStrong understanding of effective communication principles, including tone, clarity, segmentation, and call to action design.
\n\tAbility to translate complex information into simple, audience relevant messaging.
\n\tStrong presentation skills with the ability to articulate ideas and project updates clearly.
\n\tProficiency in Adobe Express and Canva for content creation and visual storytelling.
\n\tAbility to collaborate with creative teams and guide design, layout, and creative direction.
\n\tStrong conceptual and creative thinking with the ability to contribute to campaign ideation and innovation.
\n\tAbility to identify new opportunities for engagement, content, and brand storytelling.
\n\tProven ability to manage multiple stakeholders across business units with strong expectation setting and alignment.
\n\tAbility to conduct simple data analysis and reporting.
\n\tWorking understanding of Google Analytics for monitoring campaign and engagement performance.<\/p>\n
Attributes\u00a0<\/p>\n
\tMotivated; results-driven; reliable.
\n\tDetail-orientated; customer focused; able to prioritise.
\n\tWorks well under pressure; team player; empathetic.
\n\tAdaptable and resilient (able to cope with curve balls).
\n\tCreative flair and proactive problem-solving.<\/p>\n
Education and Experience<\/p>\n
\tMinimum 3-year undergraduate degree or diploma (preferably marketing \/ communications focused).
\n\tMinimum of 4 years\u2019 experience in marketing and communication.
\n\tRelevant industry & corporate experience (health, wellness, fitness, rewards programmes) would be advantageous.
\n\t\u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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