About the team<\/p>\n
\tAs SEO Outreach Specialist for South Africa, you’ll be part of both the Organic Growth speciality and International Supergroup, working in a dual alignment model, embedded in your Country team locally while contributing to the global outreach team.
\n\tThe International Supergroup is becoming Canva’s biggest growth driver in 2026 and beyond. To reach our foundational goal of having 1 in 5 internet users use Canva every month, we’re shifting from translating English successes to implementing truly local strategies that resonate with and convert local audiences.<\/p>\n
About the role<\/p>\n
\tLink building is evolving fast – LLMs are changing how authority signals work, and what earned placements yesterday might not work tomorrow. This role requires someone who can balance proven tactics with experimentation, adapt quickly, and think beyond just securing backlinks.
\n\tYou’ll build high-quality backlinks for priority landing pages in SA and eventually other SSA countries while exploring brand mention opportunities. You’ll report to both your South African SEO Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination.<\/p>\n
What makes this different from typical outreach roles<\/p>\n
\tYou’re not just executing a list handed to you. You’re expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You’ll operate with significant autonomy while staying aligned to your SEO Country Lead’s priorities.
\n\tSuccess means delivering measurable authority growth that improves Canva’s rankings and search visibility, helping more local users discover Canva and contributing to the country’s market penetration goal.<\/p>\n
What you\u2019ll be doing<\/p>\n
\tDriving link building campaigns end-to-end, from planning and prospecting through to outreach, placement, and relationship management
\n\tPartnering with Country SEO and Global Outreach leads to prioritise high-impact opportunities and deliver against backlink targets
\n\tBuilding and nurturing relationships with publishers, creators, and partners to secure high-quality, editorial backlinks and brand mentions
\n\tIdentifying and executing opportunities to increase Canva\u2019s visibility across key platforms, aligning outreach with local market nuances
\n\tEnsuring all placements meet Canva\u2019s quality standards, while monitoring performance, reporting on progress, and surfacing insights
\n\tCollaborating cross-functionally with marketing, community, and product teams to amplify campaigns and unlock new growth opportunities
\n\tLeveraging AI tools and experimentation to improve outreach effectiveness, scale workflows, and continuously optimise performance<\/p>\n
You’re probably a match if you<\/p>\n
\tHave strong English skills, and bring a deep understanding of the African digital publishing and content creator ecosystem landscape
\n\tHave experience in link building, digital PR, content marketing, or a similar outreach-focused role, with a solid grasp of SEO fundamentals
\n\tAre confident managing outreach and building genuine, trust-based relationships with publishers, creators, and partners
\n\tHave the ability to communicate clearly and persuasively, with the knack for tailoring your messaging to different audiences
\n\tTake a data-informed and detail-oriented approach, staying organised while managing multiple outreach activities and tracking performance
\n\tAre proactive and take ownership \u2014 you spot opportunities, solve problems, and drive work forward with a high level of autonomy
\n\tThrive in collaborative environments, partnering cross-functionally while also contributing to a global team
\n\tEnjoy experimenting and continuously improving, whether that\u2019s testing outreach approaches, exploring new tools, or leveraging AI to scale your impact
\n\tHave experience with SEO tools (e.g. Ahrefs, Google Search Console, Screaming Frog) or outreach platforms (e.g. Pitchbox, BuzzStream)
\n\tFamiliarity with creating content or assets to support outreach campaigns
\n\tExposure to local search engines, social platforms, communities, or networks relevant to the South African market<\/p>\n
What you\u2019ll learn and how you\u2019ll develop<\/p>\n
\tMaster world-class link building and brand visibility tactics refined across 20+ international markets
\n\tBecome proficient in AI-powered workflows that multiply your productivity and effectiveness
\n\tDevelop strategic SEO skills across technical, content, and authority pillars\u2014growing beyond pure execution
\n\tContribute to a global knowledge-sharing culture where your insights shape international outreach strategy<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
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