Overview<\/p>\n
\tThe Client & Strategy Lead will act as the strategic partner to the Head of Department, supporting the development, execution and scaling of Publicis Media Africa\u2019s Performance Influencer & B2B Marketing capabilities.
\n\tThis role sits at the intersection of client leadership, growth strategy, paid media, performance marketing and commercial development, requiring an individual who can move seamlessly between strategic thinking and execution.
\n\tThe successful candidate will lead day-to-day client strategy development, performance planning and campaign optimisation, while helping build new commercial opportunities and scalable products across Publicis Media Africa.
\n\tA critical component of the role is owning the paid media strategy behind influencer campaigns, ensuring creator content is amplified through the most effective performance channels beyond paid social, including programmatic, native, search, retail media, content syndication, video, connected TV and emerging formats.
\n\tThis role requires an entrepreneurial mindset and someone comfortable building new solutions, identifying revenue opportunities and helping grow Publicis Media\u2019s partnership-driven marketing capability.<\/p>\n
Responsibilities<\/p>\n
Client Leadership & Strategic Planning<\/p>\n
\tAct as strategic lead across key client accounts, translating business objectives into measurable marketing outcomes.
\n\tPartner closely with the Head of Department on strategic recommendations, new business pitches, frameworks and client growth initiatives.
\n\tLead development of integrated marketing strategies spanning:
\n\tPerformance influencer marketing
\n\tB2B & Affiliate marketing
\n\tPaid media
\n\tDemand generation
\n\tLead generation
\n\tContent amplification
\n\tPresent strategic recommendations confidently to senior stakeholders.
\n\tBuild trusted advisor relationships with clients.<\/p>\n
Performance Influencer Marketing Strategy<\/p>\n
\tLead strategy development for creator and influencer campaigns focused on measurable outcomes rather than awareness metrics.<\/p>\n
Responsibilities include:<\/p>\n
\tDevelop full-funnel performance influencer strategies.
\n\tDefine creator selection frameworks based on audience, conversion potential and business objectives.
\n\tBuild attribution models linking influencer activity to:
\n\tSales
\n\tLeads
\n\tWebsite actions
\n\tApp installs
\n\tCommerce outcomes
\n\tEstablish measurement frameworks such as:
\n\tCPA
\n\tCPL
\n\tROAS
\n\tConversion rate
\n\tIncrementality
\n\tAttribution
\n\tTranslate influencer content into scalable paid media assets.<\/p>\n
Paid Media Strategy Leadership (Critical Requirement)<\/p>\n
\tOwn the amplification strategy for all influencer campaigns.
\n\tThe role requires deep practical experience across paid channels beyond Meta boosting.<\/p>\n
Responsibilities:<\/p>\n
\tLead paid media strategy (based on insights & data) supporting creator campaigns across:
\n\tPaid Social
\n\tProgrammatic
\n\tNative advertising
\n\tSearch
\n\tVideo
\n\tDisplay
\n\tRetail Media
\n\tYouTube
\n\tConnected TV
\n\tLinkedIn
\n\tContent Syndication
\n\tEmerging formats
\n\tDetermine optimal channel mix based on campaign objectives.
\n\tWork with the Paid Media activation teams to build audience frameworks and targeting strategies.
\n\tGuide budget allocation and optimisation approaches.
\n\tPartner with media buying teams to ensure delivery excellence.
\n\tDevelop performance hypotheses and testing roadmaps.
\n\tTranslate campaign results into actionable insights.<\/p>\n
B2B Marketing & Demand Generation
\nSupport Head of Department with the development of Publicis\u2019 B2B capability and client solutions.<\/p>\n
Responsibilities:<\/p>\n
\tBuild B2B demand generation strategies.
\n\tSupport Account Based Marketing (ABM) initiatives.
\n\tDevelop lead generation frameworks.
\n\tBuild LinkedIn performance strategies.
\n\tIntegrate paid media with CRM and nurture journeys.
\n\tDevelop measurement models linking marketing activity to pipeline generation.<\/p>\n
Commercial Growth & New Business Development
\nActively contribute to growth of the department and Publicis Media revenue.<\/p>\n
Responsibilities:<\/p>\n
\tWork alongside Head of Department to identify new commercial opportunities.
\n\tSupport development of new products and services.
\n\tContribute to pitches and proposal development.
\n\tIdentify whitespace opportunities within existing clients.
\n\tBuild market POVs and thought leadership.
\n\tAssist in creating scalable offerings for Performance Influencer and B2B solutions.
\n\tThis individual should operate with an owner mentality, treating growth opportunities as business-building opportunities.<\/p>\n
Collaboration & Delivery Excellence
\nWork cross-functionally with:<\/p>\n
\tPaid media teams
\n\tAnalytics teams
\n\tCreative teams
\n\tInfluencer teams
\n\tCommercial leads
\n\tAdOps
\n\tData specialists
\n\tto ensure strategy converts into measurable delivery.<\/p>\n
Qualifications<\/p>\n
\t5-8+ years\u2019 experience in influencer marketing, including paid media.
\n\tStrong client leadership experience.
\n\tProven experience developing paid media strategies.
\n\tPractical hands-on knowledge of paid media ecosystems.
\n\tExperience in influencer marketing and creator economy.
\n\tKnowledge and understanding of building B2B or demand generation strategies.
\n\tStrong analytical capability.
\n\tCommercial mindset and exposure to new business development.
\n\tExperience presenting to senior stakeholders.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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