JOB PURPOSE<\/p>\n
\tThe Regional Manager is responsible for leading the regional sales team in driving revenue growth for the Business Development and Public sector segments. This role oversees the development and execution of integrated advertising solutions across SABC\u2019s radio, television, and digital platforms. This leadership role focuses on strategic sales planning, team management, client relationship building, and revenue optimization in a competitive media landscape, leveraging data-driven insights to connect brands with diverse audiences. This role requires a deep understanding of the regional media, business development and public sector landscapes, strong commercial acumen, and the ability to drive results in a competitive and evolving environment.<\/p>\n
Key responsibilities<\/p>\n
\tTo Manage a portfolio of salespeople allocated to \u00a0\u2013 direct public sector clients\/departments and agencies servicing the public sector clients as well as business development clients in regions \u00a0
\n\tTo maximize \u00a0the regional sales revenue and increase market share growth for SABC Media sales for VE,Radio and Digital) within the region
\n\tTo Achieve and exceed sales revenue budgets, across the the business development and publci sector segments
\n\tTo deliver integrated solutions across the SABC media eco-system
\n\tEnhance the sales team’s proficiency in delivering integrated sales solutions within the SABC ecosystem.
\n\tCultivate a sales culture focused on customer centricity and high performance.<\/p>\n
HIERARCHICAL POSITION AS PER APPROVED ORGANIZATIONAL STRUCTURE<\/p>\n
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MAIN OBJECTIVES (KEY PERFORMANCE AREA)<\/p>\n
JOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION<\/p>\n
KEY PERFORMANCE INDICATOR<\/p>\n
DEVELOP AND IMPLEMENT BUSINESS UNITS SALES STRATEGY\u00a0<\/p>\n
\tSales Generation and Revenue Achievement: Drive sales of Public sector, Business Development & Agency sales , including classic airtime, sponsorships, and digital opportunities, to achieve assigned budgets across categories to meet targets for Above-the-Line (ATL), General Entertainment, Sport, and non-linear platforms (VoD, OTT, digital); identify client needs, patterns, and opportunities to secure new business and regain lost accounts.
\n\tPortfolio and Deal Management: Oversee a portfolio of key accounts, including deal negotiation, commitment tracking, volume discount management, fiscal spend growth, performance reviews, and reconciliations; lead negotiations for new business and handle operations across multiple Public sector, Business development & Agency clients to ensure revenue targets are met.
\n\tThis position is regionally based
\n\tInitiate and participate in sales pricing and tactical pricing initiatives.
\n\tDevelop and monitor operational sales strategies in conjunction with radio, VE and digital sales colleagues to achieve revenue targets
\n\tManage the portfolio end-to-end, taking full accountability for revenue performance (collectively with regional sales managers, sales team, and individually), as well as sales behaviour and output deliverables.
\n\tImplement sales strategies at both strategic and tactical levels to ensure targets are achieved and exceeded.
\n\tDrive integrated sales and trade marketing solutions within Sales and across the business.
\n\tFoster a culture of high performance, customer focus, and people centricity.
\n\tWork collaboratively with the Creative Solutions Team to ensure that Public sector, Agency sales & regional business development sales team’s proposals and presentations are of high quality, offering insightful solutions and providing measurable outcomes.
\n\tEnsure Salespeople actively use the SABC CRM system and adhere to all sales disciplines and reporting requirements.
\n\t\u00a0Offer clients specialized media solutions through various opportunities designed to deliver maximum campaign results by integrating multiple channels and unlocking additional revenue.
\n\tAct as an active and highly effective networker with strong relationships with stakeholders in the region
\n\tEnsure quality control of the team\u2019s proposals and presentations by incorporating insights and measurability.
\n\tCollaborate closely with Sales Intelligence, Creative, Product, and Channel teams to develop, commercialize, and implement new packages for commercialization.
\n\tManage, motivate, and drive the team to achieve and exceed revenue targets.
\n\tTake proactive actions to meet customer needs and concerns by responding positively and resolving problems.
\n\tEnsure sales teams are proficient in integrated sales solutions across the SABC ecosystem.
\n\tParticipate in sales pricing and tactical pricing initiatives.
\n\tDevelop and manage sales strategies in collaboration with relevant stakeholders.
\n\tContinuously measure sales plans to ensure iterative execution, consistent reporting, and address sales behaviour as necessary.
\n\tFocus on stakeholder management by ensuring high visibility with internal and external stakeholders and maintaining cross-functional communication with other divisions<\/p>\n
MARKET RESEARCH AND ANALYSES<\/p>\n
\tManage, monitor and analyse public sector segments, e.g. provincial, local municipalities, Business Development & Agency business within the region to exploit opportunities and increase SABC\u2019s market share.
\n\tLeverage market intelligence, competitor analysis, and audience insights to shape sales strategy, influence advertiser spend, and drive data-led decision-making.\u00a0
\n\tActively participate in new data \/ insights \/ research requitements and utilise research results, in order to optimise revenue.
\n\tCollaborate across Radio, VE, News, Sports, and Digital to craft integrated, cross-platform opportunities that maximise client value.
\n\tEnsure constant update and maintenance of client\u2019s database.
\n\tMonitor and analyse competitor business to identify and exploit new business opportunities and increase market share \u00a0 Interpret and utilize research results in order to optimise revenue (e.g. market trends, lost\/dropped business by agency\/ client, etc.)<\/p>\n
REVENUE AND COST MANAGEMENT<\/p>\n
\tEnsure maximum revenue income is realised from the allocated portfolio of agencies and clients in the region
\n\tEnsure the cost of sales is managed consistently to ensure profitable revenue growth.
\n\tIncrease revenue market share of the region
\n\tEnsure all sales deals, commitments and any other contractual agreements with clients \/ third parties are managed and reported on monthly basis
\n\tEnsure contribution to target setting, budget preparation and sales plans are timeously implemented and measured on a quarterly basis<\/p>\n
GOVERNANCE, RISK AND COMPLIANCE<\/p>\n
\tDeliver all Sales and other reports timeously and accurately as required.
\n\tEnsure and assure the data integrity of all sales information provided, including sales call reports
\n\tEnsure that all Sales Team Members\u2019 time in market is optimised and that hybrid working is not abused.
\n\tEstablish and enforce robust governance frameworks, SOPs, and internal controls to ensure compliance with legislation and SABC policies.
\n\tIdentify, monitor, and mitigate operational and commercial risks, including implementation of the Risk Management Plan and internal audits.
\n\tEnsure accurate, timely reporting across CRM systems and ensure full visibility of performance and budget accountability.
\n\tTrack and mitigate actual and potential revenue leakage and enhance audit-readiness within the region sales team<\/p>\n
CUSTOMER AND STAKEHOLDER MANAGEMENT<\/p>\n
\tBuild and sustain strategic relationships across SABC internal stakeholders and external stakeholders to drive collaboration and revenue growth.
\n\tRepresent SABC Sales at industry forums and market-facing events, ensuring strong visibility and influence within the advertising ecosystem.
\n\tFoster mutually beneficial partnerships that unlock commercial opportunities and long-term value for both clients and the Corporation.
\n\tChampion regional sales effectiveness through collaboration with ROMs and NSMs.
\n\tEnhance SABC\u2019s brand presence and reputation through revenue driven engagements and commercial relationships within in agencies and clients.<\/p>\n
LEADERSHIP AND PEOPLE MANAGEMENT<\/p>\n
\tProvide infield and formal training and succession planning for all \/ any direct reports and specified others.
\n\tManage, motivate, and develop the sales and sales support teams who work directly \/ collaboratively under your leadership.
\n\tEffective implementation of a Performance Management System in accordance with organizational policy and procedures.
\n\tOversee the implementation of organizational development initiative i.e. Wellness, Employment Equity, Career Progression, Talent Management, and Human Capital Planning etc.<\/p>\n
INHERENT REQUIREMENT<\/p>\n
FORMAL QUALIFICATIONS:<\/p>\n
\tA relevant tertiary qualification (degree or diploma) at NQF Level 6 or above; and\/or
\n\tAdditional accredited courses or certifications in Media, Digital Marketing, Sponsorship Sales, or other related fields at a minimum of NQF Level 5.<\/p>\n
EXPERIENCE:<\/p>\n
\tMinimum of 5-8 years\u2019 relevant front-line sales specialist \/ sales management \/ account management experience within the Media | Marketing | Advertising environment, for NQF Level 6+ qualifications.\u00a0
\n\tMinimum of 6 years\u2019 relevant front-line sponsorship sales specialist \/ sponsorship management \/ brand management experience within the Media | Marketing | Advertising environment, for NQF Level 5 qualification<\/p>\n
KNOWLEDGE:<\/p>\n
\tProven track record in high-volume media sales environments (Radio.TV, digital, sponsorships).
\n\tDeep understanding of segmentation strategies, client acquisition, and key account growth.
\n\tCommercial acumen and data fluency\u2014able to interpret insights into actions.
\n\tKnowledge and experience in Sales Strategies that combine:
\n\tPresentation skills: Proven track record in presenting end-to-end media solutions
\n\tNegotiation Skills: Proven track record in negotiating terms for the benefit of both the client and the organisation<\/p>\n
Proven track record in implementation of:<\/p>\n
Strategic Sales Implementation<\/p>\n
\tSales strategy development and execution tailored to regional and public sector needs.
\n\tMarket penetration plans for new business development.
\n\tRevenue growth initiatives across media platforms (print, digital, broadcast).<\/p>\n
Public Sector Engagement<\/p>\n
\tGovernment stakeholder relationship management.
\n\tTender and RFP response processes.
\n\tCompliance with public sector procurement regulations.<\/p>\n
\u00a0Business Development Execution<\/p>\n
\tLead generation and conversion strategies.
\n\tPartnership development with local businesses and institutions.
\n\tClient retention programs and upselling initiatives.<\/p>\n
\u00a0Performance Management<\/p>\n
\tSales team coaching and mentoring.
\n\tKPI tracking and performance optimization.
\n\tCross-functional collaboration with platform teams, marketing,, and operations.<\/p>\n
Campaign Implementation<\/p>\n
\tIntegrated media campaign execution (radio, TV, digital,).
\n\tAudience targeting and segmentation.<\/p>\n
ROI analysis and reporting.<\/p>\n
\tInfluential communicator with established networks in media buying and brand leadership.
\n\tAdept at managing complexity and navigating organisational change.
\n\tAdvanced knowledge of CRM systems, media measurement tools, and performance reporting.
\n\tUse of market intelligence and sales analytics to drive performance, pricing strategies, and audience value delivery.
\n\t\u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"The South African Broadcasting Corporation (SABC)","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcas... read moreting Corporation. This was followed by the enactment of the Broadcasting Act NO. 4 of 1999 in which section 7 allowed for the establishment of the SABC. Each of the radio and television services under the SABC portfolio are licensed separately by the Independent Communications Authority of South Africa (ICASA) and required to adhere to their respective license conditions, and the provisions of the Broadcasting Act as well as the Broadcasting Charter. Over the years, the public service provider has demonstrated unwavering commitment to the delivery of its mandate through showcasing content aimed at informing, educating and entertaining its audiences. Its portfolio includes 19 radio stations and 5 television channels which command millions of audiences on a daily basis.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[16],"job-types":[12],"class_list":["post-37708","job_listing","type-job_listing","status-publish","hentry","job_listing_region-kwazulu-natal","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/37708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=37708"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=37708"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=37708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}