Key Activities & Responsibilities<\/p>\n
Strategy Development and Execution<\/p>\n
\tSupport the development and execution of localized marketing strategies for the region to drive market share growth, customer loyalty, and NPS improvement.
\n\tCollaborate with the central B&M team, regional leadership, and BU stakeholders to adapt and implement GTM strategies aligned with local market dynamics.
\n\tDeliver localized Go-To-Market (GTM) plans for B2C (prepaid, postpaid, residential, fintech, youth) and B2B segments, ensuring alignment with central strategic goals.
\n\tDrive the execution of regional media planning and buying, sponsorships, and events, ensuring compliance with central direction.
\n\tImplement digital marketing and social media campaigns tailored to the regional audience while adhering to central guidelines.
\n\tIdentify key drivers of NPS in the region and execute plans to address improvement opportunities.
\n\tEnsure brand governance, compliance, and alignment with central B&M guidelines across all regional marketing initiatives.<\/p>\n
Regional Marketing Delivery Leadership<\/p>\n
\tAnalyze marketing data and metrics such as NPS, brand health, and campaign performance to inform decision-making and improve outcomes.
\n\tLead the regional marketing team in the execution of GTM plans and trade marketing initiatives, ensuring comprehensive marketing support for consumer, enterprise, residential, and fintech business units.
\n\tImplement trade marketing initiatives to enhance product visibility and drive measurable outcomes such as revenue, customer acquisition, retention, and brand health in the region.
\n\tCoordinate the planning and execution of regional sponsorships, events, and PR efforts to build brand affinity and foster community engagement.
\n\tWork collaboratively with cross-functional teams, including customer experience (CX), to integrate customer insights into marketing plans and initiatives.
\n\tMaintain and develop strong media, PR, and corporate affairs relationships within the region to enhance the visibility and reputation of MTN.
\n\tPromote awareness and visibility for MTN\u2019s local CSI initiatives to strengthen community connections.
\n\tDefine, monitor, and report on KPIs for regional marketing activities, ensuring alignment with central targets and continuous<\/p>\n
Key Activities & Responsibilities<\/p>\n
Financial Management and Cost Control<\/p>\n
\tEnsures proper and efficient utilisation of marketing budgets allocated to the Region.
\n\tDevelop and manage project initiative budgets in line with business objectives
\n\tManage and optimise and communicate the budget, expense report, ensuring that all expenditure is in line with the budget.
\n\tMonitor costs and determine initiatives to optimize resources. Ensure cost effectiveness by maximising cost\/benefit ratios.
\n\tIdentify opportunities to generate additional revenue.
\n\tOversee media planning and buying for regional campaigns, optimizing reach and ROI.<\/p>\n
Governance, Policies and Procedures<\/p>\n
\tEnsure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods
\n\tand standards in place in alignment with aforementioned.
\n\tEnsure brand governance, compliance, and consistency across regional marketing initiatives.
\n\tAs part of a governance forum\/ interlock, participate in regular alignment meetings or collaborative platforms to share insights
\n\tbetween central and regional teams. Review regional adaptations to ensure consistency with national strategies.
\n\tEmpower regional marketing team to execute GTM activities but ensure they align with central branding and strategic guidelines (e.g.
\n\tCentral Team provides a toolkit, Regional Teams use the toolkit to create localized variations).
\n\tManage and provide solutions to escalations that have multiple processes \/ functions impact on critical path of service delivery
\n\tContinuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage
\n\timpacts on resources, cost and productivity<\/p>\n
Continuous Improvement<\/p>\n
\tDrive best practice, continuous improvement and innovation at process and procedure level within Regions Marketing Operations.
\n\tEnsure that the relevant analysis of market knowledge, trends and competitive information is gathered and assimilated.
\n\tInitiate change to continually improve all aspects of service delivery and drive continuous improvement as an important element of service delivery.<\/p>\n
Key Activities & Responsibilities<\/p>\n
People and Culture Management<\/p>\n
\tLead, mentor, and manage segment teams providing coaching, guidance, and performance evaluations.
\n\tDevelop and maintain a high-performance team that consistently meets or exceeds targets. Review the team\u2019s performance against
\n\tagreed KPIs and drive plans for improvement.
\n\tFoster a culture of collaboration, continuous improvement, and customer-centricity within the team.
\n\tSet integrated goals and objectives for the team in order to achieve a future-focused, future-fit high-performing organisation.
\n\tProvide technical, procedural and policy guidance to staff, colleagues , partners and vendors.
\n\tAttract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
\n\tSet KPIs and provide regular performance feedback through a well-defined and implemented performance review programme.
\n\tDevelop and implement a training plan to build and develop skills within the team.
\n\tEnable and model healthy employee relations and collaborative teamwork.
\n\tManage diversity, develop, and embed an Employment Equity plan for the business area.
\n\tAct as an ambassador for the team by living the values and vital behaviours and changing and influencing employees\u2019 behaviour<\/p>\n
Education, Skills and Experience<\/p>\n
Education<\/p>\n
\t4-year tertiary qualification in relevant or related field<\/p>\n
Experience<\/p>\n
\tMin 5 years of experience in Brand and Marketing
\n\tProven experience in executing Go-To- Market (GTM) strategies for B2C and B2B segments.
\n\tExperience managing trade marketing, sponsorships, events, and digital marketing initiatives.
\n\tDemonstrated ability to manage regional marketing operations and align activities to central strategies.
\n\tIndustry experience in telecommunications or a related sector is preferred.
\n\tWorked across diverse cultures and geographies advantageous<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( http:\/\/www.mtn.com ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"MTN","_company_website":"http:\/\/www.mtn.com","_company_tagline":"MTN Group Limited entered the telecommunications scene at the dawn of South Africa\u2019s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital s... read moreervices to markets across Africa and the Middle East. Through our extensive investment in advanced communication infrastructure over the past two decades, the talent and experience of our people, as well as the strength of our brand, we have grown to now have a presence in 24 countries, connecting over 231.0 million people. We offer an integrated suite of communications products and services, including traditional mobile voice and data, digital and mobile financial services as well as enterprise services. MTN continues to believe in the investment potential of emerging markets and thus deliver quality services that respond to our customers\u2019 present and future needs. Every initiative undertaken, every innovative stride made, every award-winning product developed, is aimed at making our clients\u2019 lives a whole lot brighter, as we lead the delivery of a \"bold, new Digital World\u201d. MTN Group Limited Innovation Centre 216 14th Avenue Fairlands","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[25],"job-types":[12],"class_list":{"0":"post-9596","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-free-state","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/9596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=9596"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=9596"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=9596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}