Lead, Marketing and Communication at Otapp Agency Company Limited

Lead, Marketing and Communication
About the company
Who we are
OTAPP is a technology-driven company building innovative online solutions that automate and optimize business processes. The company leverages technology to save time, improve efficiency, and enhance transparency across operations.
Vision
To create innovative online technology solutions for the automation of business processes and harness the power of technology to enable saving of time and resources.
Mission
To be creative innovators of online technology-based value-adding solutions.
Value proposition
OTAPP provides:

Digital ticketing and transaction platforms across multiple industries
Real-time dashboards for sales, operations, and financial visibility
Integrated payment solutions and partner ecosystems
Centralized operational control for multi-product and multi-location services
Continuous expansion into data-driven operational excellence solutions

Job summary
The Lead, Marketing and Communication is responsible for developing and executing OTAPP’s marketing strategies, overseeing communication campaigns, and ensuring that brand, content, and creative initiatives deliver measurable impact.

This role leads the marketing team, coordinates with creative leads, and ensures all campaigns, digital platforms, and offline communications align with business goals and strategic objectives.
The position drives engagement, growth, and brand recognition through integrated marketing efforts.
Role overview
The Lead, Marketing and Communication serves as the sole contributor of the marketing function, handling campaign planning, execution, and performance analysis.
The role coordinates closely with internal functions, guiding visual and creative outputs to maintain brand consistency and elevate campaign quality.
The position ensures all marketing initiatives are strategically aligned, innovative, and deliver measurable business results.

Educational and experience requirements
Applicants should meet the following requirements:

Bachelor’s degree in Marketing, Communication, Business Administration, or a related field
Minimum of 3 years’ experience in marketing strategy, brand management, or communications leadership
Proven track record of managing campaigns, teams, and multi-channel marketing initiatives
Exposure to and management of digital marketing, traditional marketing, social media, and content strategy
Excellent strategic thinking, analytical, and problem-solving skills
High proficiency in marketing tools, analytics platforms, and content management systems
Exceptional communication, presentation, and interpersonal skills
Ability to manage multiple campaigns and priorities under tight deadlines
Knowledge of branding, design principles, and creative production processes is an added advantage
Strong communication and customer service skills, with the ability to engage effectively with diverse audiences
Experience in market research and developing data-driven insights to support decision-making
Proficiency in sales and marketing strategy to drive business growth and brand awareness
Ability to coordinate and inspire a team in a fast-paced environment
Proven ability to develop innovative campaigns and achieve measurable results
Knowledge of the local market is an advantage

Key responsibilities
The successful candidate will be responsible for:

Developing and implementing marketing and communication strategies aligned with business objectives
Leading and managing multi-channel marketing campaigns and brand initiatives
Overseeing traditional and digital marketing activities, including media, activations, social media, and content campaigns
Ensuring consistency in branding, messaging, and communication across all platforms
Coordinating with internal teams and external partners on campaigns and activations
Monitoring campaign performance, preparing reports, and providing strategic recommendations
Managing marketing budgets, resources, and campaign timelines
Leading and supporting the growth and performance of the marketing team

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