Otapp Agency Company Limited
Who We Are
OTAPP is a technology-driven company building innovative online solutions that automate and optimize business processes. We leverage technology to save time, improve efficiency, and enhance transparency across operations.
Vision
To create innovative online technology solutions for automation of business processes and harness the power of technology to enable saving of time and resources.
Mission
To be creative innovators of online technology-based value-adding solutions.
Value Proposition
Digital ticketing and transaction platforms across multiple industries
Real-time dashboards for sales, operations, and financial visibility
Integrated payment solutions and partner ecosystems
Centralized operational control for multi-product and multi-location services
Continuous expansion into data-driven operational excellence solutions
Job Summary
The Lead, Marketing and Communication is responsible for developing and executing OTAPP’s marketing strategies, overseeing communication campaigns, and ensuring that brand, content, and creative initiatives deliver measurable impact.
This role leads the marketing team, coordinates with creative leads, and ensures all campaigns, digital platforms, and offline communications align with business goals and strategic objectives. The position drives engagement, growth, and brand recognition through integrated marketing efforts.
Lead Marketing and Communication JD
Role Overview
The Lead, Marketing and Communication serves as the sole contributor of the marketing function, handling campaign planning, execution, and performance analysis.
The role coordinates closely with internal functions, guiding visual and creative outputs to maintain brand consistency and elevate campaign quality. The position ensures all marketing initiatives are strategically aligned, innovative, and deliver measurable business results.
Educational and Experience Requirements
Bachelor’s degree in Marketing, Communication, Business Administration, or related field.
Minimum 3 years’ experience in marketing strategy, brand management, or communications leadership.
Proven track record of managing campaigns, teams, and multi-channel marketing initiatives.
Exposure to and managing of digital marketing, social media, and content strategy.
Excellent strategic thinking, analytical, and problem-solving skills.
High proficiency in marketing tools, analytics platforms, and content management systems.
Optimize marketing campaigns through analytics, SEO, and performance insights.
Exceptional communication, presentation, and interpersonal skills.
Ability to manage multiple campaigns and priorities under tight deadlines.
Knowledge of branding, design principles, and creative production processes is a plus.
Strong Communication and Customer Service skills, with the ability to engage effectively with diverse audiences.
Experience in Market Research and developing data-driven insights to support decision-making.
Proficiency in Sales and Marketing Strategy to drive business growth and brand awareness.
Ability to coordinate and inspire a team in a fast-paced environment.
Proven ability to develop innovative campaigns and achieve measurable results.
Knowledge of the local market is an advantage.
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