Promotion and Advertising Executive Job at Lumac Tanzania Enterprises Limited

Job Description
Promotion and Advertising Executive
Lumac Tanzania Enterprises Limited Department: Marketing Department Reports To: HR Manager Job Title: Promotion and Advertising Executive Employment Type: Full-Time Location: Mbezi Beach, Makonde, Dar es Salaam Deadline: Open until filled (early applications encouraged)
1. Role Overview
The Promotion and Advertising Executive is responsible for developing, managing, and executing all advertising, branding, and promotional strategies of Lumac Tanzania Enterprises Limited.
The role ensures that the company maintains a strong, consistent, and competitive brand presence in the market while driving customer engagement, increasing visibility, and supporting revenue growth. This position is central to shaping how the market perceives Lumac, ensuring the brand stands out as a leader in quality, innovation, and reliability within its industry.
2. Primary Responsibilities
Brand Development & Positioning

Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives.
Define and maintain brand identity, including messaging, tone, and overall market positioning.
Ensure the brand communicates professionalism, innovation, and trust across all platforms and interactions.
Continuously assess and refine the company’s positioning to remain competitive and relevant.
Ensure uniform application of brand standards across all company materials, communications, and touchpoints.
Review and guide all branding outputs to maintain consistency, quality, and professionalism.
Protect and strengthen the company’s brand reputation through controlled and strategic communication.

Promotional Strategy & Campaign Management

Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities.
Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends.
Introduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors.
Evaluate the effectiveness of campaigns and optimize strategies for improved results.

Advertising & Market Visibility

Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional).
Identify the most effective platforms to reach target customers and maximize brand exposure.
Ensure all advertising efforts are aligned with brand standards and business goals.
Monitor advertising performance and ensure efficient use of resources.
Proactively introduce new ideas, concepts, and strategies to strengthen the brand.
Explore emerging trends, tools, and opportunities to enhance promotional effectiveness.
Drive continuous improvement in branding and promotional practices.

Market Research & Competitive Intelligence

Conduct ongoing research on market trends, customer behavior, and industry developments.
Analyze competitor activities, branding approaches, and promotional strategies.
Identify opportunities for differentiation and recommend strategic actions to strengthen market position.

Customer Engagement & Brand Experience

Create meaningful brand experiences that foster customer loyalty and positive perception.

Sales Support & Business Growth

Collaborate with the sales function to align promotional efforts with revenue targets.
Develop branding and promotional strategies that directly contribute to lead generation and conversion.
Support the growth of the business by ensuring the brand actively drives customer acquisition and retention.

3. Required Skills and Competencies
Technical Skills

Brand Strategy & Positioning
Marketing & Advertising Strategy
Digital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns)
SEO & Online Visibility
Market Research & Competitive Analysis
Data Analysis
Campaign Planning & Execution
Brand Governance & Consistency Management
Customer Insight & Behavior Analysis
Lead Generation & Conversion Strategy
Sales & Marketing Alignment
Budgeting & ROI Management
Strategic Thinking & Business Acumen
Website Updates

4. Qualifications and Experience
Minimum Requirements

Diploma or Bachelor’s Degree in a related field
Minimum of 2 years’ experience in branding, marketing, or advertising
Proven experience in managing advertising campaigns (digital and/or traditional)
Basic proficiency in Meta Ads and Google Ads
Strong understanding of branding principles and market positioning
Experience in developing and executing promotional campaigns

Added Advantage

Experience in the construction, architecture, interior design, or real estate industry
Basic knowledge of market research and competitor analysis
Proficiency in Microsoft Office (Excel, Word, PowerPoint)
Experience in performance tracking and reporting (e.g., Google Analytics, Meta Business Suite)
Strong communication and presentation skills
Ability to work independently and manage multiple tasks
Website Design

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