WATU is a focus-driven, customer-centric company that believes everyone deserves the opportunity to be an entrepreneur and achieve their ambitious goals in life.
\nYour Purpose:
\nAt Watu Africa, we empower entrepreneurs.
\nWATU is a mission-driven, customer-centric company that believes everyone who wishes to become an entrepreneur deserves an opportunity to start, grow and achieve their goals in life. As Africa\u2019s fastest-growing Asset Finance company, we see the continent\u2019s bright and prosperous future and want to be part of the team transforming it into reality. Our vision is to provide asset financing services for mobility assets (motorcycles, three-wheelers, and vehicles) and phones to ambitious individuals who believe that, when provided with the right tools, they can fulfill their dreams as\u00a0entrepreneurs\u00a0and prosper in life while supporting the needs of their families and community. We, therefore, have a commitment to Empower Entrepreneurs by providing the means needed to move and improve in their lives.Role
\nPurpose:
\nResponsible for planning, executing, and monitoring marketing projects and campaigns that support Watu Tanzania brand and communication goals. This role will involve collaborating with cross-functional teams and coordinating the implementation of creative marketing strategies for all products in Tanzania.
\nWhat will you do:
\nROLE DESCRIPTION:
\nKPI Guidelines:
\nManaging the Watu brand in Tanzania to ensure reaching the strategic company goals on brand.
\nDevelop PR & marketing strategies and campaigns and implement effective PR plans to promote or enhance the Watu brand in Tanzania
\nCoordinate the project management process for all brand and marketing related projects to ensure all projects are proactively managed, quality standards are achieved, and that timelines are achieved
\nDevelop and manage media relations with all media stakeholders to inform positive coverage and consistent messaging across the board.
\nCoordinate production projects to ensure timely, cost effective and quality production
\nDevelop and manage database for media and blogger contacts ensuring timely response to queries in line with agreed upon SLAs
\nStrategic partnership management by identifying and collaborating with different partners and stakeholders in marketing and brand activities.
\nCollaborate with internal teams i.e., brand and executive leadership, to align PR and marketing efforts with overall business objectives.
\nCreate and drive brand immersion within the company employees.
\nDefine and report on key metrics pertaining to PR campaigns, media coverage and other digital platforms to establish PR strategy effectiveness.
\nManage all agencies as per Watu portfolio to ensure value to the business through timely and quality service. This will include monitoring deliverables, management of issues and concerns etc
\nAnalysis of brand reports. Share media monitoring reports with key insights with relevant markets. Evaluate the impact of brand initiatives using qualitative and quantitative metrics.
\nCollaborate with the Finance Department to produce brand spend reports, highlighting cost efficiency and ROI.
\nOversee production requests with the procurement team, ensuring timely execution. Obtain pre-production samples for approval, verify adherence to specifications, and resolve quality issues or delays.
\nParticipate in mid-year performance appraisals, annual performance appraisals and monthly 1-1s as per Watu performance management cycle.
\nPerform any other duties as assigned by the management
\nApproved PR strategies and campaigns, with demonstrated implementation and impact to Watu brand
\nFeedback from the business on quality of collaborations\/support
\n100% improvement in media coverage across the applicable media houses in Tanzania
\nLevel of consistency in messaging across all media houses in all countries
\nApproved communication plans, and demonstrated progress on the implementation of the same
\nAchievement of SLAs
\nDemonstrated improvement in PR strategy through use of insights generated from trends
\nSubmission of quality reports on trends, linking to leverage by the business of such reports
\nTimeliness in quality reporting as per the brand reporting guidelines and metrics
\nAchievement of SLAs with agency
\nWorking relationships
\nInternal Relationships:<\/p>\n
The Brand Manager will be:<\/p>\n
Directly accountable to the Deputy Country Manager Commercial and dotted to Head of Brand and Communications
\nRequired to work and collaborate with various cross-functional teams<\/p>\n
External Relationships:<\/p>\n
Partners
\nAgencies
\nSuppliers
\nRequirements<\/p>\n
Education and Experience<\/p>\n
Bachelor\u2019s degree from an accredited institution in Marketing, Business, Communications, or a related field.
\nAt least 8 years\u2019 experience in marketing, project management, or a related role.
\nFamiliarity with the Tanzanian market..<\/p>\n
Skills & Competencies<\/p>\n
Strong leadership and team management skills.
\nExcellent organizational and planning abilities.
\nHigh level of attention to detail and problem-solving skills.
\nEffective communication and interpersonal skills.
\nProficiency in MS Office\/Google docs and facility management software.
\nAbility to work under pressure and meet deadlines.<\/p>\n
Preferred Skills<\/p>\n
Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
\nStrong understanding of digital marketing channels & tools and copywriting skills.
\nExcellent written and verbal communication skills.
\nCreative thinking and problem-solving abilities.
\nProficiency in data analysis and reporting.
\nStrong organizational skills and attention to detail.
\nAbility to work both independently and as part of a team.<\/p>\n
WHAT WE OFFER:<\/p>\n
Be a part of an international, dynamic and driven team that has set their aspirations high and work hard to achieve those
\nOpportunities to learn and grow together with us
\nCompetitive compensation package<\/p>\n
Health benefits
\nDo you see yourself being part of the WATU team? Then please apply with your CV and a cover letter, we are looking forward to working with you!
\n**Please be cautious, this vacancy does not require individuals to pay for job opportunities**<\/p>\n
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