General Information<\/p>\n
Job Title: Marketing Specialist, Media & Advertising
\nDepartment\/Division: Marketing
\nNumber of Vacancies: 1<\/p>\n
Basic Purpose
\nSupport in the development, coordination, and execution of the bank\u2019s media and advertising strategies pertaining to its products and services on ATL, BTL, and digital platforms, in line with the bank\u2019s strategic objectives. Managing the appropriate media mix to ensure proper product and brand positioning.
\nMain Duties and Responsibilities<\/p>\n
Support in the planning and execution of the bank\u2019s go-to-market (GTM) strategies for its products and services through effective advertising and use of appropriate media channels, both traditional and digital (internally and externally), as per the bank\u2019s marketing strategic plan.
\nCollaborate with business and other supporting functions to ensure campaigns are rolled out efficiently and effectively.
\nWork with procurement, finance, and other departments to ensure smooth running of day-to-day media and advertising activities, including budgets, sourcing suppliers, and payments.
\nCollaborate with business teams to develop and execute sales activations, promotions, and incentives.
\nManage the bank\u2019s social media accounts, including the bank\u2019s (subsidiary) website, by sharing content to the group for upload.
\nManage Equity TV by creating and uploading content and ensuring branches comply with displaying the channel.
\nOversee the timely rollout and execution of the bank\u2019s campaigns through traditional media channels and social media.
\nGenerate, prepare, and ensure posting as per the approved weekly content calendar, with a mix of organic and product-oriented content.
\nDevelop marketing strategies for digital content creation, such as email campaigns or social media posts, including website, email, SMS, digital screens, ATMs, app, social media, and display advertising campaigns.
\nEnsure brand integrity is maintained across all Equity\u2019s products, services, advertising, and all internal and external communications.
\nInnovate and propose new ways of attaining the highest brand recall possible in campaigns for the Equity brand at branches and other points of sale.
\nDevise a lead generation plan to improve outreach and contribute to business growth.
\nReview product positioning and online marketing content to identify areas for improvement.
\nDrive and optimize the performance of the bank\u2019s owned digital marketing channels.
\nWork closely with business teams to define and drive product and educational narratives online.
\nManage the production of video content for social media.
\nStay up-to-date on industry trends and identify new content opportunities for innovation and growth.
\nMonitor the website and the bank\u2019s digital assets to ensure they are updated, current, and relevant.
\nUnderstand and evaluate key technical and tactical trends in social media.
\nInvestigate new influencer and partner opportunities and communicate findings with management.
\nCollaborate with marketing team members to ensure all digital content aligns with the overarching brand message and maintains a consistent voice, tone, and visual look and feel within brand guidelines.
\nEnsure the brand guideline is followed and adhered to in all communications and printouts.<\/p>\n
Knowledge, Skills, Qualifications, and Experience
\nKnowledge<\/p>\n
Excellent customer service knowledge and ability to impart positive customer relations.
\nGood listener, able to respond to results, consumer research, and market trends.
\nExcellent commercial\/contextual understanding.
\nAbility to take initiative and aptitude for quick learning.
\nStrong attention to detail and ability to work under tight deadlines.
\nExcellent communication and organizational skills (both written and spoken) in English and Swahili.<\/p>\n
Skills<\/p>\n
Excellent change management skills.
\nExcellent interpersonal skills.
\nExcellent computer skills.
\nStrong networking and problem-solving skills.
\nInterest in social media.<\/p>\n
Qualifications<\/p>\n
Holder of an Advanced Diploma or University Degree or equivalent qualification in Economics, Business Administration, Finance, Marketing, Statistics, or Research.<\/p>\n
Experience<\/p>\n
3\u20135 years\u2019 experience in a similar position.<\/p>\n
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