Reporting Line
\nSENIOR MANAGER BUSINESS PERFORMANCE<\/p>\n
Location
\nTanzania Head Office<\/p>\n
Department
\nBUSINESS PERFORMANCE & REVENUE ASSURANCE UNIT<\/p>\n
Number of openings
\n1<\/p>\n
Job Purpose<\/p>\n
The Business Analyst \u2013 Customer Insights & Lifecycle Management plays a key role in enhancing CRDB Bank\u2019s analytics capabilities to drive customer value and commercial performance across Retail and Corporate Banking. This role combines deep customer analytics with business performance monitoring to deliver actionable insights, support targeted customer lifecycle strategies, and guide data-driven decision-making. The analyst will work closely with business and marketing teams to optimize customer engagement and track performance across products, segments, and channels<\/p>\n
Principle Responsibilities<\/p>\n
Customer Base Analytics & Lifecycle Management<\/p>\n
Analyse customer behaviour throughout the lifecycle, from onboarding through to retention and churn.
\nDevelop segmentation strategies, behavioural clusters, and profiling for targeted engagement.
\nGenerate customer base extractions and campaign lists for lifecycle marketing activities.
\nCollaborate with the Customer Value Management (CVM) team to enable data-driven, personalized marketing campaigns that improve engagement, reduce dormancy, and increase channel usage.\u00a0<\/p>\n
Business Performance Monitoring & Strategic Support<\/p>\n
Track, analyse, and report on performance against strategic and operational targets across Retail and Corporate business units.
\nGenerate automated dashboards and executive reports using Power BI and other tools to visualize and communicate business performance.
\nConduct root cause analyses to identify key drivers of over\/underperformance and suggest corrective actions.
\nActively support budgeting processes and monitor budget adherence and strategic alignment.
\nParticipate in the formulation, execution, and monitoring of commercial business strategies.<\/p>\n
Cross-Functional Analytics and Decision Support<\/p>\n
Provide ad-hoc analysis support for multiple departments across the bank.
\nDesign and continuously improve reporting systems and workflows to ensure near real-time analytics and timely insight delivery.
\nIdentify emerging product or operational issues, propose resolutions, and coordinate with key stakeholders for follow-through.<\/p>\n
Qualifications Required<\/p>\n
Bachelor\u2019s degree in Economics, Banking, Finance or equivalent from a recognized educational institution
\nAt least 3 years of experience in business analysis, customer analytics, or commercial performance monitoring.
\nAdditional training, certifications or knowledge in data science, Artificial Intelligence and Machine Leaning will be advantageous.
\nExperience in budgeting, strategic planning, and performance evaluation frameworks.
\nDemonstrated ability to work professionally with stakeholders at all organizational levels.
\nDeep knowledge of Tanzanian banking and financial services products and systems.
\nStrong command of accounting principles and financial regulations.
\nExcellent analytical and problem-solving abilities; capable of translating data into insights.
\nProficiency in SQL, Oracle, Python, and ETL processes; familiarity with AI and data science tools is a plus.
\nExpertise in business intelligence tools (e.g., Power BI, Tableau) and advanced Excel usage.
\nSkilled in writing executive-level reports and presenting to senior stakeholders.
\nExcellent interpersonal, stakeholder management, and cross-functional collaboration skills.
\nAbility to explain technical information clearly to non-technical audiences.
\nStrong attention to detail, with a proactive and results-oriented mindset.<\/p>\n
Gadgets<\/p>\n
CRDB Commitment<\/p>\n
CRDB Bank is dedicated to upholding Sustainability and ESG practices and encourage applicants who share this commitment. The Bank also promotes an inclusive workplace, hence applications from women and individual with disabilities are encouraged.
\nIt is important to note that CRDB Bank does not charge any fees for the application or recruitment process, and any requests for payment should be disregarded as they do not represent the bank\u2019s practices.
\nOnly Shortlisted Candidates will be Contacted.<\/p>\n
Deadline
\n2025-08-03<\/p>\n
Employment Terms
\nPERMANENT<\/p>\n
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