Why Airtel Africa?<\/p>\n
At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like \u201cordinary\u201d, then we are not for you.
\nWe champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
\nBy choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.<\/p>\n
Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.<\/p>\n
Responsibilities<\/p>\n
Develop and implement distribution strategies aligned with business objectives.<\/p>\n
Conduct regular market analysis to identify growth opportunities and competitive threats.
\nAlign distribution goals with overall business strategy and revenue targets.
\nDesign flexible, scalable models to adapt to regional differences.
\nRoll out pilots, measure impact, and refine strategies before nationwide implementation.
\nEnsure strategies address both short-term sales push and long-term sustainability<\/p>\n
Manage relationships with channel partners and distributors.\u00a0\u00a0<\/p>\n
Establish structured engagement plans with distributors, dealers, and key partners.
\nHold regular business reviews to align targets, challenges, and incentives.
\nBuild trust through transparent communication and fair commercial practices.
\nImplement structured partner development and training programs.
\nResolve disputes quickly to maintain strong long-term partnerships.<\/p>\n
Monitor performance metrics and optimize distribution operations.<\/p>\n
Set up dashboards and scorecards for daily, weekly, and monthly KPIs.
\nTrack sales, activations, conversions, and ROI at regional and distributor levels.
\nIdentify bottlenecks (e.g., inventory gaps, low productivity zones) and act fast.
\nOptimize logistics and supply chain to ensure continuous product availability.
\nBenchmark performance against industry and internal best practices.<\/p>\n
Lead cross-functional initiatives to improve channel effectiveness.<\/p>\n
Collaborate with marketing to design trade promotions and channel programs.
\nWork with finance to structure incentive schemes and ensure payment compliance.
\nPartner with technology teams to digitize reporting, Sales operations tools (SSO)s, and field operations.
\nEngage HR for skill development and training programs across sales teams
\nLead task forces to drive special projects (e.g., mobile money expansion, new product launches).<\/p>\n
Ensure compliance with regulatory and operational standards.<\/p>\n
Implement SOPs and audit mechanisms across the distribution network.
\nTrain channel partners and sales teams on compliance with requirements.
\nConduct surprise audits and site visits to verify adherence.
\nEnsure alignment with government telecom regulations and data privacy standards.
\nAct immediately on deviations with corrective and preventive actions.<\/p>\n
Manages and directs Distribution Team (People Development)<\/p>\n
Oversees activities of Personnel (i.e. hires, coaches, appraises)
\nRewards, motivates, disciplines, recommends and terminates as necessary.
\nWorks through in setting standards, priorities and schedules.
\nEmployee Engagement to Group Distribution<\/p>\n
Qualifications<\/p>\n
Educational Qualifications & Functional Technical Skills<\/p>\n
Bachelor of Business Administration (BBA) or Bachelor of Commerce (BCom)
\nStrong leadership and stakeholder management skills.
\nBusiness Acumen and problem-solving capability.
\nCreating a high performing team.
\nExposure in developing effective distribution channels<\/p>\n
Relevant Experience<\/p>\n
10+ years in distribution, sales, or channel management in FMCG, Telecommunications or retail etc.<\/p>\n
Other requirements (Behavioral etc.)\u00a0\u00a0\u00a0<\/p>\n
Ability to drive execution with focus, urgency, and accountability to deliver measurable outcomes.
\nCapacity to deliver on tight deadlines without compromising on quality.
\nStrong analytical skills and result oriented.
\nAble to work within and manage a team of professional, guiding and coordinating towards achieving common objectives.
\nStrong work ethics.
\nNetworking ability \u2013 Internal & External.
\nInfluence and Cross-functional Handling.
\nEffectively and efficiently prioritizes customer needs and ensures fairness, transparency, and satisfaction.
\nAbility to build strong relationships across teams and partners communicates and influences effectively.
\nAbility to attract, develops, and retains top talent while fostering an inclusive, high-performing team culture.
\nConsistently acts with ownership, resourcefulness, and agility; embraces innovation and calculated risk-taking.<\/p>\n
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