Kairuki Hospital
\nKairuki Hospital invites applicants who are highly motivated, qualified, competent & experienced to fill the following vacant position.
\nMarketing & Public Relations Manager\u00a0(1 Position)
\nLocation:\u00a0Mikocheni,\u00a0Dar es Salaam
\nEmployment Type: Full-Time<\/p>\n
Government job listings<\/p>\n
Department:\u00a0Marketing and PR
\nReports To:\u00a0Director General
\nJob Summary
\nThe Marketing and Public Relations Manager will lead the development and execution of comprehensive marketing and public relations strategies to enhance the hospital\u2019s brand, reputation, and community engagement. This role is responsible for promoting the hospital\u2019s services, programs, and initiatives through effective communication, media relations, and marketing campaigns. The ideal candidate is a strategic thinker with excellent communication skills, a deep understanding of healthcare marketing, and the ability to build strong relationships with internal and external stakeholders. Marketing Manager, Digital Communication Officer and Driver at Kairuki Hospital
\nGovernment job listings
\nKey Responsibilities<\/p>\n
Strategic Planning: Develop and implement integrated PR and marketing strategies to promote the hospital\u2019s mission, vision, and services, aligning with organizational goals.
\nMedia Relations: Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and manage the hospital\u2019s public image.
\nContent Creation: Oversee the creation of compelling content for press releases, newsletters, social media, websites, and marketing materials to engage diverse audiences.
\nBrand Management: Ensure consistent messaging and branding across all communication channels, maintaining the hospital\u2019s reputation as a trusted healthcare provider.
\nCommunity Engagement: Plan and execute community outreach programs, events, and partnerships to strengthen the hospital\u2019s presence and foster goodwill in the community.
\nDigital Marketing: Manage digital marketing efforts, including social media campaigns, email marketing, and website content, to drive patient engagement and brand awareness.
\nCrisis Communication: Develop and implement crisis communication plans to address potential issues, ensuring timely and transparent communication with stakeholders.
\nCampaign Management: Design and manage marketing campaigns to promote hospital services, such as new programs, specialties, or community health initiatives.
\nAnalytics and Reporting: Monitor and analyze the effectiveness of PR and marketing initiatives, using data to optimize strategies and report outcomes to leadership.
\nCollaboration: Work closely with hospital leadership, clinical staff, and other departments to align marketing efforts with organizational priorities and patient needs.
\nBudget Management: Oversee the PR and marketing budget, ensuring efficient allocation of resources for maximum impact.<\/p>\n
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\nGovernment job listings
\nQualifications<\/p>\n
Education: Bachelor\u2019s degree in Marketing, Public Relations, Communications, or a related field.\u00a0Master\u2019s degree preferred.
\nExperience: Minimum of 5 years of experience in public relations, marketing, or communications, preferably in a healthcare or hospital setting.<\/p>\n
Skills:<\/p>\n
Exceptional written and verbal communication skills.
\nProven ability to develop and execute successful PR and marketing campaigns.
\nStrong media relations and networking skills.
\nProficiency in digital marketing tools, including social media platforms, content management systems, and analytics tools.
\nAbility to manage multiple projects and meet deadlines in a fast-paced environment.
\nKnowledge of healthcare industry trends and regulations.
\nStrong interpersonal skills and the ability to collaborate with diverse stakeholders.<\/p>\n
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