{"id":3145,"date":"2026-02-04T18:02:53","date_gmt":"2026-02-04T18:02:53","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/tanzania\/job\/digital-and-performance-marketing-manager-at-mixx-by-yas\/"},"modified":"2026-05-24T00:50:16","modified_gmt":"2026-05-24T00:50:16","slug":"digital-and-performance-marketing-manager-at-mixx-by-yas","status":"expired","type":"job_listing","link":"https:\/\/jobs.dataaxisnode.com\/tanzania\/?post_type=job_listing&p=3145","title":{"rendered":"Digital and Performance Marketing Manager at Mixx by Yas"},"content":{"rendered":"<p>Mixx is hiring Digital and Performance Marketing Manager<br \/>\nMixx By yas<br \/>\nLocation: Dar es Salaam<br \/>\nRequirements<br \/>\nBachelor Degree in Marketing &amp; Communication, Business administration or related field<br \/>\n3\u20137+ years in digital and performance marketing, preferably in digital-first and fast paced businesses<br \/>\nDar es Salaam<br \/>\nCore responsibilities<br \/>\nDevelop and execute a comprehensive digital marketing strategy aligned with overall brand and business objectives.<br \/>\nDrive digital acquisition, activation, retention, and monetization goals across all paid, organic, and owned channels.<br \/>\nPlan and oversee monthly and quarterly campaigns, defining clear KPIs, channel mix, and funnel priorities.<br \/>\nManage performance marketing across Google, Meta, and other platforms to maximize ROI and achieve growth targets.<br \/>\nMonitor and optimize campaign performance through data-driven decisions, A\/B testing, and cost efficiency measures.<br \/>\nEnsure accurate tracking and attribution across web, app, and paid media using GAA, MMPs, pixels, and event tracking systems.<br \/>\nBuild and maintain performance dashboards, delivering actionable weekly and monthly reports on digital KPIs.<br \/>\nOptimize the entire digital funnel\u2014awareness to retention\u2014by identifying drop-off points and improving user experience.<br \/>\nCollaborate with creative teams to ensure paid and organic content aligns with brand strategy and performance insights.<br \/>\nLead agency relationships through regular reviews, feedback, and accountability to KPIs, timelines, and quality standards.<br \/>\nTrain internal teams on performance marketing best practices and develop SOPs, playbooks, and process documentation.<br \/>\nStay updated on new digital trends, tools, and platform innovations to continually enhance strategy and execution.<br \/>\nCore competencies<br \/>\nData-driven and business-minded<br \/>\nBrand minded and creative<br \/>\nCurious, experimental and adaptive<br \/>\nClear communicator<br \/>\nStrong leader and collaborative team player<br \/>\nResults-oriented and accountable<br \/>\nAt Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive and stimulating professional environment for everyone.<br \/>\nJoining Mixx by yas means becoming part of a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing company fintech company driven by a culture of innovation, agility and impact. Our young, passionate and ambitious teams are shaping the financial services of tomorrow every day.<br \/>\nIf this description corresponds to you, grow with us by applying before February 3, 2026.<br \/>\nSharing is Caring! Click on the Icons Below and Share<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"https:\/\/axian-group.csod.com\/ux\/ats\/careersite\/1\/home\/requisition\/4332?c=axian-group","_company_name":"Mixx by Yas","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-categories":[],"job-types":[12],"class_list":["post-3145","job_listing","type-job_listing","status-expired","hentry","job_listing_region-tanzania","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/job-listings\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/job_listing_region?post=3145"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/job-categories?post=3145"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/tanzania\/wp-json\/wp\/v2\/job-types?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}