Mixxx is hiring
\nBrand and Communication Manager
\nMixx by Yas
\nLocation:\u00a0Dar es Salaam
\nRequirements<\/p>\n
Bachelor\u2019s degree\u00a0in marketing, Mass Communication, Public Relations, Journalism, or a related field.
\nMinimum of 5+ years\u2019 experience\u00a0in brand management, corporate communications, product marketing, or public relations.<\/p>\n
Core responsibilities<\/p>\n
Support the Head of Brand and Communication in defining, evolving, and executing Mixx\u2019s overall brand strategy and positioning.
\nEnsure consistent brand identity, messaging, and visual standards across all internal and external touchpoints.
\nDevelop and implement brand communication frameworks that align with business objectives and strengthen brand equity.
\nManage the Advertising & Promotion (A&P) budget and ensure alignment of spending with strategic priorities and brand KPIs.
\nPlan and oversee integrated creative campaigns (ATL, BTL, and digital) to drive awareness, engagement, and business growth.
\nDefine and approve communication briefs, key messaging, and communication strategies for campaigns, launches, and events.
\nManage media relations, press engagements, and influencer collaborations to enhance visibility, launches and reputation.
\nMonitor media coverage, campaign performance, and customer insights to inform continuous improvement.
\nCollaborate with internal teams and external agencies to ensure seamless execution and brand consistency.
\nLead reporting, stakeholder engagement, and brand governance initiatives to maintain alignment with commercial and communication KPIs.<\/p>\n
Core competencies<\/p>\n
Strong grounding in core marketing principles: brand strategy, advertising, consumer behaviour, and market research.
\nStrategic thinker with strong execution capability and commercial acumen.
\nProven experience managing budgets, forecasting, and measuring ROI.
\nDeep understanding of integrated marketing communications (ATL, BTL, PR, Digital).
\nExceptional writing, editing, and storytelling skills.
\nStrong project management skills with high attention to detail.
\nAbility to manage multiple stakeholders and cross-functional teams effectively.
\nProficiency in communication tools, CMS platforms, and digital\/social media ecosystems.
\nConfident decision-maker with strong interpersonal and leadership skills.<\/p>\n
At Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive and stimulating professional environment for everyone.
\nJoining Mixx by Yas means becoming part of a fast-growing company, a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing fintech company driven by a culture of innovation, agility and impact. Our young, passionate and ambitious teams are shaping the financial services of tomorrow.
\nIf this description corresponds to you, grow with us by applying before February 3, 2026.
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