Who We Are\u00a0\u00a0
\nOTAPP is a technology-driven\u00a0company building\u00a0innovative online solutions that automate and\u00a0optimize\u00a0business processes. We\u00a0leverage\u00a0technology to save time, improve efficiency, and enhance transparency across operations.\u00a0\u00a0
\nVision\u00a0\u00a0
\nTo create innovative online technology solutions for automation of business processes and harness the power of technology to enable\u00a0saving of\u00a0time and resources.\u00a0\u00a0
\nMission\u00a0\u00a0
\nTo be creative\u00a0innovators of online technology-based value-adding solutions.\u00a0\u00a0
\nValue Proposition\u00a0\u00a0<\/p>\n
Digital ticketing and transaction platforms across multiple industries\u00a0\u00a0
\nReal-time dashboards for sales, operations, and financial visibility\u00a0\u00a0
\nIntegrated payment solutions and partner ecosystems\u00a0\u00a0
\nCentralized operational control for multi-product and multi-location services\u00a0\u00a0
\nContinuous expansion into data-driven operational excellence solutions\u00a0\u00a0<\/p>\n
Job Summary\u00a0<\/p>\n
The Lead, Marketing and Communication\u00a0is responsible for\u00a0developing and executing OTAPP\u2019s marketing strategies, overseeing communication campaigns, and ensuring that brand, content, and creative initiatives deliver measurable impact.\u00a0\u00a0
\nThis role leads the marketing team, coordinates with creative leads, and ensures all campaigns, digital platforms, and offline communications align with business goals and strategic\u00a0objectives. The position drives engagement, growth, and brand recognition through integrated marketing efforts.\u00a0\u00a0
\nLead Marketing and Communication JD<\/p>\n
Role Overview\u00a0<\/p>\n
The Lead, Marketing and Communication serves as the sole contributor of the marketing function, handling campaign planning, execution, and performance analysis.\u00a0\u00a0
\nThe role coordinates closely with internal functions, guiding visual and creative outputs to\u00a0maintain\u00a0brand consistency and elevate campaign quality. The position\u00a0ensures\u00a0all marketing initiatives are strategically aligned, innovative, and deliver measurable business results.\u00a0\u00a0<\/p>\n
Educational and Experience Requirements<\/p>\n
Bachelor\u2019s degree in Marketing, Communication, Business Administration, or related field.
\nMinimum 3 years\u2019 experience in marketing strategy, brand management, or communications leadership.\u00a0\u00a0
\nProven\u00a0track record\u00a0of managing campaigns, teams, and multi-channel marketing initiatives.\u00a0\u00a0
\nExposure to\u00a0and\u00a0managing of\u00a0digital marketing, social media, and content strategy.\u00a0
\nExcellent strategic thinking, analytical, and problem-solving skills.\u00a0\u00a0
\nHigh\u00a0proficiency\u00a0in marketing tools, analytics platforms, and content management systems.\u00a0
\nOptimize marketing campaigns through analytics, SEO, and performance insights.\u00a0
\nExceptional communication, presentation, and interpersonal skills.\u00a0\u00a0
\nAbility to manage multiple campaigns and priorities under tight deadlines.\u00a0\u00a0
\nKnowledge of branding, design principles, and creative production processes is a plus.\u00a0\u00a0
\nStrong Communication and Customer Service skills, with the ability to engage effectively with diverse audiences.\u00a0
\nExperience in Market Research and developing data-driven insights to support decision-making.\u00a0
\nProficiency\u00a0in Sales and Marketing Strategy to drive business growth and brand awareness.\u00a0
\nAbility to coordinate and inspire a team in a fast-paced environment.\u00a0
\nProven\u00a0ability\u00a0to develop innovative campaigns and achieve measurable results.\u00a0
\nKnowledge of the local market is an advantage.\u00a0<\/p>\n
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