Job Description
\nMarketing Executive \u2014 Branding\u00a0Lumac Tanzania Enterprises Ltd
\nDepartment:\u00a0Marketing Department\u00a0Reports To:\u00a0HR Manager\u00a0Job Title:\u00a0Marketing Executive \u2014 Branding\u00a0Employment Type:\u00a0Full-Time\u00a0Location:\u00a0Mbezi Beach, Makonde, Dar es Salaam\u00a0Deadline:\u00a0Open until filled, early applications encouraged
\n1. Role Overview
\nThe Marketing Executive \u2014 Branding is the visual engine of Lumac Tanzania Enterprises. This role is responsible for building, protecting, and elevating the Lumac brand across all digital and physical platforms through compelling content, professional photography and videography, and high-quality graphic design.
\nThe ideal candidate is a highly skilled, self-driven professional who can work independently to plan, shoot, and edit content that reflects the premium quality of Lumac\u2019s products and the ambition of its brand. This is a hands-on, results-focused role, not an office-only position.
\n2. Primary Responsibilities
\nContent Creation & Media Production<\/p>\n
Plan, shoot, and produce high-quality photos and videos of all completed Lumac projects for media and marketing use
\nCapture drone footage and aerial photography of project sites and installations
\nConduct product photography, showroom shoots, and client testimonial recordings
\nFilm and edit promotional videos, project showcases, reels, and adverts
\nManage the full content production cycle from planning through to final published output
\nEnsure all completed project documentation (photos & videos) is captured, edited, and delivered on time without backlog
\nMaintain a well-organised content library with raw and edited files properly archived in Google Drive and on external storage
\nOperate and maintain all camera equipment, drones, and production accessories responsibly
\nCover company events, site visits, field activations, and stakeholder meetings as required<\/p>\n
Graphic Design & Visual Identity<\/p>\n
Design promotional posters, banners, catalogues, brochures, flyers, and all marketing collateral
\nCreate social media graphics, Instagram posts, story templates, and campaign visuals
\nMaintain strict brand consistency across all designs, colours, fonts, tone, and logo usage
\nDesign and update the Lumac product catalogue with current product photography and specifications
\nDesign and produce large-format print materials, including billboards, roll-up banners, and wall displays
\nDevelop vehicle mockups, branded wraps, and outdoor advertising materials<\/p>\n
Digital Platforms & Social Media<\/p>\n
Produce milestone and engagement posts (follower counts, achievements, announcements)
\nSupport the sales team with custom quotation visuals, presentation materials, and project renders
\nManage and grow all Lumac social media accounts: Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp Business
\nDevelop and execute a monthly content calendar aligned with marketing campaigns and business objectives
\nRun and monitor paid social media advertising campaigns (Meta Ads, Google Ads)
\nTrack and report on content performance, follower growth, engagement, and reach
\nRespond to comments, enquiries, and direct messages on all platforms in a timely and professional manner
\nStay current with social media trends, algorithm changes, and best practices relevant to the construction and design industry<\/p>\n
Campaign Management & Brand Strategy<\/p>\n
Conceptualise, plan, and execute marketing campaigns from brief to delivery
\nCoordinate with media partners, photographers, videographers, and external agencies when required
\nAttend marketing meetings and contribute ideas for brand growth and visibility
\nRepresent Lumac professionally at events, activations, and media engagements
\nSupport PR activities including press coverage, industry events, and association memberships
\nProvide weekly progress updates and monthly performance reports to the HR Manager and Managing Director<\/p>\n
3. Required Skills and Competencies
\nTechnical Skills<\/p>\n
Photography \u2014 DSLR\/Mirrorless, lighting, composition
\nVideography \u2014 filming, directing, audio capture
\nDrone operation and aerial photography \/ videography
\nVideo editing \u2014 Adobe Premiere Pro, CapCut, DaVinci Resolve
\nPhoto editing \u2014 Adobe Lightroom, Adobe Photoshop
\nGraphic design \u2014 Adobe Illustrator, Adobe InDesign, Canva Pro
\nLarge-format design \u2014 billboards, banners, wall prints, vehicle wraps
\nSocial media management and paid advertising (Meta, Google)
\nContent scheduling tools \u2014 Hootsuite, Buffer, or similar<\/p>\n
4. Qualifications and Experience
\nMinimum Requirements<\/p>\n
Diploma or Degree in Mass Communication, Marketing, Journalism, Graphic Design, Fine Arts, or a related creative field
\nMinimum 2 years of hands-on experience in content creation, graphic design, or digital marketing
\nDemonstrable portfolio of photography, videography, and design work
\nProficiency in Adobe Creative Suite (Photoshop, Premiere, Lightroom, Illustrator)
\nExperience operating a DSLR or mirrorless camera professionally
\nExperience with drone operation (valid licence or certification preferred)<\/p>\n
Added Advantage<\/p>\n
Experience in the construction, architecture, interior design, or real estate industry
\nProven track record of growing social media accounts organically and through paid campaigns
\nExperience producing commercial or corporate video content
\nExperience working with outdoor advertising and print production suppliers<\/p>\n
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