LUMAC Marketing Excellence Framework
\nJob Description
\nMarketing Executive \u2014 Creative\u00a02026
\nCreative Strategy \u2022 Brand Excellence \u2022 Commercial Impact
\nPart One: Role Overview
\n1.1 Position Summary
\nJob Title:\u00a0Marketing Executive \u2014 Creative\u00a0Department:\u00a0Marketing\u00a0Reports To:\u00a0HR Manager\u00a0Peers:\u00a0Marketing Executive \u2014 Branding\u00a0Location:\u00a0Dar es Salaam, Tanzania\u00a0Probation Period:\u00a06 Months\u00a0Deadline: Open until filled \u2014 early applications encouraged
\n1.2 The Creative Mandate
\nThe Marketing Executive \u2014 Creative is not a support function. This role is the originating intelligence of everything LUMAC puts into the world. Every campaign that launches, every image that stops someone mid-scroll, every brochure that gets kept instead of discarded, every video that generates enquiries, all of it traces back to one source: this role.
\nThe Creative Executive decides how LUMAC looks, how LUMAC sounds, what ideas LUMAC stands behind, and what story LUMAC tells the world. This role thinks ahead of the business, anticipates what the audience needs to feel, and generates ideas before they are asked for. Great creative work does not just respond to strategy; it defines it.
\nThis is one of the most demanding and consequential roles in the company. The standard is not \u2018good enough.\u2019 The standard is excellence, because at LUMAC, the creative output IS the brand.
\n1.3 The Creative Executive\u2019s Core Identity
\nCreative Originator\u00a0The starting point of all strategic creative thinking at LUMAC. Every campaign theme, project narrative, positioning angle, and communication concept begins here. The Creative Executive does not merely create assets; they generate the intellectual foundation others execute.
\nNarrative Engineer Engineers the psychological journey behind every campaign and project presentation. Determines how the audience should feel before, during, and after engagement with LUMAC content. Crafts transformation narratives that elevate projects from construction work to aspirational lifestyle shifts.
\nStoryteller\u00a0Behind every LUMAC project is a transformation story. Finds that story, frames it compellingly, and produces content that makes the audience feel the transformation before they even enquire.
\nPerception Architect\u00a0Shapes how LUMAC is perceived in the market: premium, authoritative, disciplined, innovative. Every creative decision influences positioning. Nothing is accidental; everything reinforces strategic perception.
\nStrategic Content Director\u00a0Content is not decoration; it is influence. Every piece of communication must serve a defined commercial purpose, target a specific audience segment, and move prospects closer to a decision. Random content is considered a strategic failure.
\nBrand Intelligence Guardian\u00a0Protects not only visual consistency but intellectual consistency. Ensures tone, positioning, message hierarchy, and strategic intent remain aligned across all outputs. Guards LUMAC from dilution, confusion, or mediocrity.
\nCreative Innovation Leader Studies evolving creative psychology, media behavior, storytelling formats, and market trends. Introduces innovation selectively, not for trend chasing, but to strengthen competitive positioning and perceived authority.<\/p>\n
Part Two: Core Responsibilities
\n2.1 Creative Ideation & Strategy
\nThe Creative Executive is the creative engine of LUMAC, constantly generating bold, original ideas that push boundaries and open new possibilities. This is not a reactive role; creative concepts are developed ahead of business need, driven by curiosity, cultural awareness, and an instinct for what will resonate. The Creative Executive is expected to bring ideas nobody asked for, because the best ideas never come from briefs alone.
\n2.2 Campaign Execution, Development & Management
\nEvery campaign, from a single post to a multi-week integrated push, is led by the Creative Executive from the spark of an idea through to performance review. The creative vision is set first; everything else serves it.<\/p>\n
Author a complete LUMAC Creative Brief for every piece of work, capturing: objective, specific audience, key message, tone, format, mandatory elements, deadline, and creative direction
\nDevelop bold, distinct creative concepts for any campaign or project beyond routine social posting, presented as visual mood boards with written rationale before committing to production
\nChampion the creative integrity of every project from brief through concept, production, review, approval, publication, and post-campaign analysis, protecting the idea at every stage
\nProduce all creative assets with genuine creative ambition, across digital, print, video, and environmental formats
\nConduct a personal creative and quality review before submitting any work for management approval; nothing uninspired, off-brief, or below standard enters the approval workflow
\nExecute post-campaign creative reviews, documenting what connected with audiences, what fell flat, and what new creative directions to explore<\/p>\n
2.3 Copywriting
\nWords are designed. The wrong headline destroys a beautiful visual. The right headline makes a mediocre image irresistible. The Creative Executive owns the written voice of all LUMAC marketing content.<\/p>\n
Be the brain of all marketing copy: social media captions, advertising headlines, email subject lines and body copy, brochure copy, website content, video scripts, event descriptions, and presentation narratives<\/p>\n
Part Three: Skills and Qualifications
\n3.1 Campaign Execution, Development and Implementation
\nThe candidate must demonstrate the ability to plan, develop, and execute marketing campaigns across multiple platforms including social media (Instagram, Facebook, TikTok, YouTube, X, Google), digital advertising channels, and traditional media. End-to-end campaign ownership, from concept to performance reporting is expected.
\n3.2 Media Relations (Online and Traditional Media)
\nProven ability to build and maintain relationships with both online and traditional media channels. This includes pitching stories, coordinating press coverage, managing media partnerships, and ensuring consistent brand messaging across all channels. Experience with local Tanzanian media is an added advantage.<\/p>\n
3.3 Content Creation and Presentation
\nThe candidate must be a creative thinker capable of originating compelling content ideas independently, not simply executing instructions from others. The ability to write, design, or direct content that aligns with the LUMAC brand identity is required. The ability to present ideas and campaigns confidently to the team and management is a strong added advantage.
\n3.4 Website Updates
\nBasic ability to update and maintain the company website, including uploading content, updating product pages, and ensuring information is current, is an added advantage. Familiarity with WordPress or similar CMS platforms is preferred.
\n3.5 Google Ads and Digital Marketing Tools
\nWorking knowledge of Google Ads including Search Ads, Display Ads, and YouTube campaigns, is required. Familiarity with Meta Ads Manager, Bulk Email Marketing, Google Analytics, and SEO fundamentals will be considered a significant advantage. The candidate must be comfortable interpreting basic campaign performance data and making informed adjustments to improve results accordingly.
\n3.6 Qualifications and Experience
\nEducation:\u00a0Diploma or Bachelor\u2019s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
\nExperience: Minimum of two (2) years of hands-on experience in a marketing, branding, or creative role. Experience in a product-based company or in the construction, interior design, or building materials sector is a plus.<\/p>\n
Portfolio:\u00a0Candidates are strongly encouraged to submit a portfolio or examples of previous campaigns, content, or creative work alongside their application. A portfolio will carry significant weight in the selection process.
\nPersonal Attributes:\u00a0Self-driven, creatively bold, detail-oriented, and able to work independently without constant supervision. Must have a genuine passion for branding, storytelling, and building a company\u2019s public presence.
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