Job Description
\nPromotion and Advertising Executive
\nLumac Tanzania Enterprises Limited\u00a0Department:\u00a0Marketing Department\u00a0Reports To:\u00a0HR Manager\u00a0Job Title:\u00a0Promotion and Advertising Executive\u00a0Employment Type:\u00a0Full-Time\u00a0Location:\u00a0Mbezi Beach, Makonde, Dar es Salaam\u00a0Deadline:\u00a0Open until filled (early applications encouraged)
\n1. Role Overview
\nThe Promotion and Advertising Executive is responsible for developing, managing, and executing all advertising, branding, and promotional strategies of Lumac Tanzania Enterprises Limited.
\nThe role ensures that the company maintains a strong, consistent, and competitive brand presence in the market while driving customer engagement, increasing visibility, and supporting revenue growth. This position is central to shaping how the market perceives Lumac, ensuring the brand stands out as a leader in quality, innovation, and reliability within its industry.
\n2. Primary Responsibilities
\nBrand Development & Positioning<\/p>\n
Develop and implement a clear and compelling brand strategy aligned with the company\u2019s vision and business objectives.
\nDefine and maintain brand identity, including messaging, tone, and overall market positioning.
\nEnsure the brand communicates professionalism, innovation, and trust across all platforms and interactions.
\nContinuously assess and refine the company\u2019s positioning to remain competitive and relevant.
\nEnsure uniform application of brand standards across all company materials, communications, and touchpoints.
\nReview and guide all branding outputs to maintain consistency, quality, and professionalism.
\nProtect and strengthen the company\u2019s brand reputation through controlled and strategic communication.<\/p>\n
Promotional Strategy & Campaign Management<\/p>\n
Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities.
\nDevelop structured promotional calendars aligned with product offerings, market demand, and seasonal trends.
\nIntroduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors.
\nEvaluate the effectiveness of campaigns and optimize strategies for improved results.<\/p>\n
Advertising & Market Visibility<\/p>\n
Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional).
\nIdentify the most effective platforms to reach target customers and maximize brand exposure.
\nEnsure all advertising efforts are aligned with brand standards and business goals.
\nMonitor advertising performance and ensure efficient use of resources.
\nProactively introduce new ideas, concepts, and strategies to strengthen the brand.
\nExplore emerging trends, tools, and opportunities to enhance promotional effectiveness.
\nDrive continuous improvement in branding and promotional practices.<\/p>\n
Market Research & Competitive Intelligence<\/p>\n
Conduct ongoing research on market trends, customer behavior, and industry developments.
\nAnalyze competitor activities, branding approaches, and promotional strategies.
\nIdentify opportunities for differentiation and recommend strategic actions to strengthen market position.<\/p>\n
Customer Engagement & Brand Experience<\/p>\n
Create meaningful brand experiences that foster customer loyalty and positive perception.<\/p>\n
Sales Support & Business Growth<\/p>\n
Collaborate with the sales function to align promotional efforts with revenue targets.
\nDevelop branding and promotional strategies that directly contribute to lead generation and conversion.
\nSupport the growth of the business by ensuring the brand actively drives customer acquisition and retention.<\/p>\n
3. Required Skills and Competencies
\nTechnical Skills<\/p>\n
Brand Strategy & Positioning
\nMarketing & Advertising Strategy
\nDigital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns)
\nSEO & Online Visibility
\nMarket Research & Competitive Analysis
\nData Analysis
\nCampaign Planning & Execution
\nBrand Governance & Consistency Management
\nCustomer Insight & Behavior Analysis
\nLead Generation & Conversion Strategy
\nSales & Marketing Alignment
\nBudgeting & ROI Management
\nStrategic Thinking & Business Acumen
\nWebsite Updates<\/p>\n
4. Qualifications and Experience
\nMinimum Requirements<\/p>\n
Diploma or Bachelor\u2019s Degree in a related field
\nMinimum of 2 years\u2019 experience in branding, marketing, or advertising
\nProven experience in managing advertising campaigns (digital and\/or traditional)
\nBasic proficiency in Meta Ads and Google Ads
\nStrong understanding of branding principles and market positioning
\nExperience in developing and executing promotional campaigns<\/p>\n
Added Advantage<\/p>\n
Experience in the construction, architecture, interior design, or real estate industry
\nBasic knowledge of market research and competitor analysis
\nProficiency in Microsoft Office (Excel, Word, PowerPoint)
\nExperience in performance tracking and reporting (e.g., Google Analytics, Meta Business Suite)
\nStrong communication and presentation skills
\nAbility to work independently and manage multiple tasks
\nWebsite Design<\/p>\n
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