Job Description :
\nJob Title: Senior Brand Manager<\/p>\n
Function:
\nMarketing is where our brands show up in culture and stay there.
\nThis is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that fuel conversation and shape how our brands are experienced around the world.
\nFrom defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
\nYou\u2019ll be part of a team that\u2019s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
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\nAbout EABL:
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\nEast African Breweries PLC (EABL) is East Africa\u2019s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.
\nEABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group\u2019s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.
\nEABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements
\nEABL is a Public Listed Company (Plc) listed on the Securities\/Stock Exchange in Kenya, Uganda and Tanzania.
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\nAbout the role:
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\nThe Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the\u00a0Marketing Business Plan (MBP)\u00a0\u2014from planning and budgeting to execution and performance tracking.
\nRole Dimensions:<\/p>\n
Financial Accountability (Budget\/Revenue):
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\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Deliver volume, revenue and profitability targets
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Monitor market share and competitor activity and relevant marketing investment spend
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\nRole Responsibilities:
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\nStrategic & MBP Leadership:\u00a0Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.<\/p>\n
Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape
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\nExecution & Performance Ownership:\u00a0Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization
\nMarketing Business Plan (MBP) Management:<\/p>\n
Develop and lead the annual MBP aligned to business objectives
\nDefine brand growth targets (volume, revenue, market share)
\nIdentify key consumer segments and growth opportunities
\nManage and optimize A&P (Advertising & Promotion) budgets
\nTrack, analyze, and report MBP performance against critical metrics
\nAdjust strategies based on in-market performance and insights<\/p>\n
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\nBrand Strategy & Development:<\/p>\n
Define and maintain brand positioning and identity
\nBuild long-term brand equity and differentiation
\nLead innovation pipeline (new products, packaging, variants)
\nEnsure consistency across all consumer touchpoints<\/p>\n
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\nCampaign Planning & Execution:<\/p>\n
Develop and implement coordinateded marketing campaigns (ATL, BTL, Digital)
\nLead creative development with agencies
\nDrive consumer engagement through activations and experiences
\nEnsure excellence in execution across channels<\/p>\n
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\nStakeholder & Cross-Functional Management:<\/p>\n
Collaborate with:<\/p>\n
Sales (trade execution)
\nFinance (budget control & return on investment tracking)
\nSupply Chain (product availability)
\nExternal agencies (creative, media, digital)<\/p>\n
Ensure alignment on brand priorities and execution plans<\/p>\n
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\nSkills and Experience:
\nQualifications:<\/p>\n
Bachelor\u2019s degree or equivalent experience in Marketing, Business, or related field
\n6\u201310 years\u2019 experience in FMCG\/consumer marketing
\nTried experience in brand management and campaign execution
\nExperience running budgets and delivering business results<\/p>\n
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Skills & Experience:<\/p>\n
Critical thinking and planning
\nFinancial competence and budget management
\nStrong analytical and data interpretation skills
\nConsumer insight development
\nProject and collaborator management
\nCreativity and innovation mentality<\/p>\n
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\nFlexible Working Statement:<\/p>\n
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\nFlexibility is key to our success. Talk to us about what flexibility means to you so that you\u2019re supported to manage your wellbeing and balance your priorities from day one.<\/p>\n
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\nDiversity statement:
\n\u00a0<\/p>\n
Our purpose is to celebrate life, every day, everywhere and crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
\nWe embrace diversity in the broadest possible sense. This means that you\u2019ll be welcomed and celebrated for who you are just by being you. You\u2019ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.<\/p>\n
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
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\nFeel inspired? Then this may be the opportunity for you.<\/p>\n
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\nIf you require a reasonable adjustment, please ensure that you capture this information when you submit your application.<\/p>\n
Worker Type :
\nRegular
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\nPrimary Location:
\nKBL
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