Lead, Marketing and Communication
\nAbout the company
\nWho we are
\nOTAPP is a technology-driven company building innovative online solutions that automate and optimize business processes. The company leverages technology to save time, improve efficiency, and enhance transparency across operations.
\nVision
\nTo create innovative online technology solutions for the automation of business processes and harness the power of technology to enable saving of time and resources.
\nMission
\nTo be creative innovators of online technology-based value-adding solutions.
\nValue proposition
\nOTAPP provides:<\/p>\n
Digital ticketing and transaction platforms across multiple industries
\nReal-time dashboards for sales, operations, and financial visibility
\nIntegrated payment solutions and partner ecosystems
\nCentralized operational control for multi-product and multi-location services
\nContinuous expansion into data-driven operational excellence solutions<\/p>\n
Job summary
\nThe Lead, Marketing and Communication is responsible for developing and executing OTAPP\u2019s marketing strategies, overseeing communication campaigns, and ensuring that brand, content, and creative initiatives deliver measurable impact.<\/p>\n
This role leads the marketing team, coordinates with creative leads, and ensures all campaigns, digital platforms, and offline communications align with business goals and strategic objectives.
\nThe position drives engagement, growth, and brand recognition through integrated marketing efforts.
\nRole overview
\nThe Lead, Marketing and Communication serves as the sole contributor of the marketing function, handling campaign planning, execution, and performance analysis.
\nThe role coordinates closely with internal functions, guiding visual and creative outputs to maintain brand consistency and elevate campaign quality.
\nThe position ensures all marketing initiatives are strategically aligned, innovative, and deliver measurable business results.<\/p>\n
Educational and experience requirements
\nApplicants should meet the following requirements:<\/p>\n
Bachelor\u2019s degree in Marketing, Communication, Business Administration, or a related field
\nMinimum of 3 years\u2019 experience in marketing strategy, brand management, or communications leadership
\nProven track record of managing campaigns, teams, and multi-channel marketing initiatives
\nExposure to and management of digital marketing, traditional marketing, social media, and content strategy
\nExcellent strategic thinking, analytical, and problem-solving skills
\nHigh proficiency in marketing tools, analytics platforms, and content management systems
\nExceptional communication, presentation, and interpersonal skills
\nAbility to manage multiple campaigns and priorities under tight deadlines
\nKnowledge of branding, design principles, and creative production processes is an added advantage
\nStrong communication and customer service skills, with the ability to engage effectively with diverse audiences
\nExperience in market research and developing data-driven insights to support decision-making
\nProficiency in sales and marketing strategy to drive business growth and brand awareness
\nAbility to coordinate and inspire a team in a fast-paced environment
\nProven ability to develop innovative campaigns and achieve measurable results
\nKnowledge of the local market is an advantage<\/p>\n
Key responsibilities
\nThe successful candidate will be responsible for:<\/p>\n
Developing and implementing marketing and communication strategies aligned with business objectives
\nLeading and managing multi-channel marketing campaigns and brand initiatives
\nOverseeing traditional and digital marketing activities, including media, activations, social media, and content campaigns
\nEnsuring consistency in branding, messaging, and communication across all platforms
\nCoordinating with internal teams and external partners on campaigns and activations
\nMonitoring campaign performance, preparing reports, and providing strategic recommendations
\nManaging marketing budgets, resources, and campaign timelines
\nLeading and supporting the growth and performance of the marketing team<\/p>\n
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