ExpressCredit is a global consumer finance company operating in Zambia and\u00a0three surrounding countries, including Namibia, Botswana, and Lesotho.
\nWe operate a multi-channel lending platform for private and government sector employees underserved by mainstream financiers. As a good corporate citizen, our goal is to help people in need of short-term and long-term financial assistance \u2013 all of which make a meaningful and lasting impact on the local communities.
\nExpressCredit is a game-changer and one of the fastest microlenders in the country. A combination of new technologies, mobile sales, and a network of branches and direct sales positions us well for growth and building a sizeable, well-performing loan portfolio.
\nWe are looking for a suitably qualified, competent, and highly motivated professional based in Lusaka to fill the position of Marketing Manager.
\nJob Mission:
\nResponsible to build and maintain a strong and consistent brand through a variety of offline and online marketing channels, ensuring the marketing and sales targets are met in a cost effective and high-quality manner.
\nSummary Key Responsibilities:<\/p>\n
Execute offline and online marketing strategy in line with the marketing budget and deadlines.
\nAnalyse, track and report marketing campaign results on a regular basis.
\nCoordinate and execute PR, communication, and corporate social responsibility projects.
\nCoordinate sales, marketing, and PR efforts to boost brand awareness and sales results (in cooperation with the sales team).
\nInitiate, plan and oversee marketing campaigns across all channels: radio, TV, social media, offline events etc.
\nNegotiate and liaise with third-party marketing agencies and material suppliers in all channels in the provision of marketing services to raise brand awareness.
\nManage artwork, proof reading, production, translation and other aspects of marketing deliverables in a timely, high quality and cost-effective manner. This includes branch branding, car branding, marketing materials (posters, flyers, signs etc.).
\nMonitor competition, execute market research, and report results on a regular basis.
\nWork closely with management, sales, IT, and customer service teams.
\nKeep up to date with trends and proactively initiate marketing ideas and suggestions for improvements.
\nInitiate, plan and oversee the Company\u2019s attendance at events, festivals, trade shows etc.
\nBuild strategic relationships and partner with key industry players, agencies and vendors.
\nPlan budget for campaigns and marketing materials. Update information and look after marketing stock.<\/p>\n
Experience and Requirement<\/p>\n
Bachelor\u2019s degree in Sales and Marketing\/Public Relations or related.
\nAt least 2 years work experience in marketing or PR.
\nProject planning and management skills \u2013 proactivity and vision regarding marketing\/sales goals.
\nAbility to work in a team and communicate with other departments.
\nPowerPoint and Excel skills (NO pro level necessary), but there is a need to make presentations.
\nUnderstanding of marketing data and measuring them (basic knowledge of social media advertising is an added advantage)
\nStrong written and oral communication skills in\u202fEnglish.
\nValid Class B Driver\u2019s license<\/p>\n
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