Role Description
\nThe Marketing and Training Coordinator supports the strategic growth of Mary Begg Health Services through the execution of marketing and staff development initiatives.
\nThe marketing function of the role involves working closely with the Commercial Manager to implement initiatives that promote the Mary Begg brand, identify growth opportunities, and support business development across targeted sectors, including mining and corporate health.
\nThe training function of the role involves working closely with the Human Resource Manager and focuses on coordinating internal training programs aimed at upskilling staff, enhancing service delivery, and aligning employee competencies with the company\u2019s commercial and clinical goals.
\nEducational Requirements and Experience<\/p>\n
Bachelor\u2019s degree in Human Resources, Marketing, Business Administration, or related field.
\nAt least 3\u20135 years of combined experience in training coordination and marketing roles.
\nExperience in the healthcare sector is an added advantage.
\nProven track record in planning and executing training programs and marketing campaigns.
\nFamiliarity with training software, digital marketing platforms, and branding tools.
\nMust be a full Member of the Zambia Institute of Marketing and Zambia Institute of Human Resource Management.<\/p>\n
Key Role Accountabilities Responsibilities
\nMarketing and Brand Development<\/p>\n
Marketing Strategy Development:
\nDesign and implement comprehensive marketing strategies that align with the company\u2019s business goals. Collaborate with management to ensure strategies reflect organizational vision and market realities.
\nMarket Research & Business Opportunity Identification:
\nConduct market analysis to identify potential new business opportunities, particularly in the mining sector. Gather and analyze data to inform commercial decisions and expansion plans.
\nBrand Development & Management:
\nLead the development and promotion of the Mary Begg brand, ensuring brand consistency across all channels and materials. Strengthen public awareness and maintain a strong, positive brand image.
\nGrowth-Focused Marketing Initiatives:
\nIdentify and implement marketing activities that support future growth, such as new service offerings, outreach to untapped markets, and partnerships with industry stakeholders.
\nPromotional Content & Campaigns:
\nDevelop engaging promotional content (digital, print, and social media) in line with brand guidelines. Plan, coordinate, and evaluate marketing campaigns and public relations activities.
\nClient Relationship Development:
\nEstablish and maintain positive relationships with key clients and stakeholders, including those in the mining sector. Actively seek referrals and new business leads through strategic networking.
\nMarketing Collateral Management:
\nOversee the creation and distribution of marketing materials such as brochures, banners, newsletters, advertisements, and presentations.
\nDigital Marketing & Social Media Management:
\nManage the company\u2019s digital presence, including website updates and social media platforms. Analyze digital traffic and engagement to optimize online performance. Apply a balanced approach in planning, executing, and evaluating marketing efforts to ensure optimal reach and impact across diverse audience segments.
\nMarketing Program Assessment:
\nTrack and assess the performance of marketing campaigns, providing insights and recommendations for improvement. Utilize KPIs and ROI metrics to measure impact.
\nBudget Preparation & Management:
\nAssist the Commercial Manager in preparing and monitoring the marketing budget, ensuring effective use of financial resources for maximum visibility and return.
\nInternal Collaboration:
\nWork collaboratively with clinical, operational, and HR teams to align marketing efforts with internal processes, programs, and staff development initiatives.
\nStakeholder Engagement:
\nEngage and liaise with internal and external stakeholders including regulatory bodies, community representatives, clients, and business partners.
\nEvent Coordination:
\nPlan and execute company events, trade exhibitions, product launches, and community health promotions that increase brand awareness and client engagement.<\/p>\n
Trend Monitoring & Best Practices:
\nStay informed on industry trends, emerging technologies, and competitor activities to ensure MBHS maintains a competitive edge in healthcare marketing.
\nTraining and Development<\/p>\n
Training Needs Analysis: Collaborate with leadership and department heads to conduct surveys and identify current and future training needs aligned with operational goals.
\nCurriculum and Material Development: Coordinate the development and updating of training materials and curricula that reflect strategic objectives and industry best practices.
\nTraining Program Implementation: Design and execute training and staff development programs, including on-the-job training, workshops, and conferences.
\nOn-boarding and Orientation: Conduct comprehensive on-boarding and induction programs for new employees to ensure smooth integration into the organization.
\nCustomized Learning Programs: Create targeted training plans to address individual, departmental, or organizational development needs.
\nTrainer Coordination: Identify, mobilize, and manage internal and external trainers to deliver training initiatives.
\nPerformance and Program Evaluation: Assess the effectiveness of training programs, including instructor performance, and make data-driven recommendations for improvement.
\nWellness and Engagement: Administer employee wellness surveys and support employee engagement strategies through training and development activities.
\nRecruitment Support: Assist with senior-level recruitment through training assessments, evaluation tools, and on-boarding processes.
\nBudget Management: Develop and manage the training budget in consultation with HR and departmental managers.<\/p>\n
Sharing is Caring! Click on the Icons Below and Share<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"https:\/\/marybeggclinic.bamboohr.com\/careers\/497","_company_name":"Mary Begg Health Services","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-3002","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-zambia","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job-listings\/3002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job_listing_region?post=3002"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job-types?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}