PROJECT BACKGROUND INFORMATION
\nWWF Zambia has been implementing a 36 months project called the Climate Adaptation in Protected Areas (CAPA) Initiative in the Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA) since April 2023. The project is now in its final year of implementation and is scheduled to end in January 2026. The project is funded by the International Institute for Sustainable Development (IISD) as direct donors and Global Affairs Canada (GAC) as the primary donor with cofinancing from WWF International.
\nThe main goal of the project is to increase resilience of ecosystems and people \u2013 women and men to current and future climate change in selected biodiversity-rich ecosystems of the Global South. The project has been working to enhance Gender and Social Inclusion (GESI) in Nature Based Solutions (NBS) for adaptation in the KAZA
\nWithin the KAZA TFCA, the CAPA initiative is being implemented in selected sites namely; Sioma Ngwezi National Park and Lower West Zambezi Game Management Area (GMA) in Sesheke and Sioma Districts as well as Mosi Oa Tunya National Park and Nsongwe areas of Kazungula District in Zambia.\u00a0 \u00a0Communal areas around Hwange and Chizarira \u00a0National Parks in Zimbabwe, Bwabwata National Park in Namibia and parts of Luenge Luiana National Park in Angola.
\nLOCATION: Sesheke Field Office
\nREPORTS TO: CAPA \u00a0Project Coordinator with dotted line to Chief
\nExternal Engagement and Program Quality Officer
\nCONTRACT DURATION: June 2025 to January 2026
\n3. JOB PURPOSE
\nThis position is designed to support the implementation of strategic digital communication to raise the ambition of WWF Zambia\u2019s conservation advocacy in Zambia through the CAPA initiative. The role will support innovative content creation for digital media, marketing of various conservation campaigns and organizing WWF events.\u00a0 Manage the WWF Zambia Website, email marketing channels and email automations to help people support WWF Zambia through fundraising and volunteering.
\n3.2 KEY RESPONSIBILITIES<\/p>\n
Create, edit and manage CAPA specific and Country Office communications content through website, social media channels and email marketing.
\nUpdate and manage content on WWF Zambia website and Social Media channels to ensure content is accessible and usable.
\nWrite new fundraising, awareness or support content to be used across WWF Zambia Country Office (ZCO) website, email marketing and social channels.
\nRespond to content opportunities by updating existing content or writing new content for WWF ZCO website, email marketing and social media channels.
\nWork with our digital Agency or other freelancers and suppliers on content and functionality projects.
\nDevelop new email marketing automations where appropriate and design new email marketing templates and update existing ones where needed. Collaborate with relevant staff teams on content creation for these journeys.
\nMeasure the effectiveness of these new journeys and provide regular reports and appropriate recommendations to relevant staff.
\nTo suggest and test improvements to these journeys based on their KPIs
\nTo manage the WWF Zambia weekly Jam board, monthly email newsletter from end to end.
\nTo create email campaigns to support WWF Zambia fundraising, awareness and advocacy campaigns.
\nTo provide ad-hoc support to staff teams with any other email marketing.
\nEnsure that email marketing communications across the External Affairs and Fundraising departments are planned and delivered in line with the Communications Planner.
\nPerform agreed administration and testing of online platforms.
\nWork with third-party suppliers and internal teams to ensure the ongoing stability and performance of WWF Zambia website and other digital products, including planning for and testing of all new developments and functionality.
\nSupport the Communications team with administration for WWF ZCO digital channels and monitor and report on content effectiveness, reach and engagement.
\nProvide training and support to staff and Project Teams creating their own digital content through toolkits, guides and group training sessions.<\/p>\n
3.3. QUALIFICATIONS PROFILE
\nProfessional\/education Qualifications and desired experience<\/p>\n
Bachelor\u2019s degree in Communication, Journalism or Public Relations.
\nA qualification in Advertising and Marketing will be an added advantage.
\nAt least three (03) years\u2019 working experience in a similar role.<\/p>\n
Skills and Competences required<\/p>\n
Good working knowledge of website content management systems to publish content.
\nGood working knowledge of communications data bases; WWF Zambia uses Content Management System (CMS) database.
\nGood working knowledge of email service providers to design, create and send marketing emails. WWF Zambia uses Mailchimp.
\nExperience working with Adobe Creative Suite to create graphics and other visual assets to agreed visual identity guidelines.
\nAbility to create content for a range of audiences for a mix of purposes, including fundraising, volunteer recruitment, awareness raising, campaigning and emotional support content.
\nAn understanding of digital copywriting and publishing.
\nGood interpersonal and team working skills, to be able to clearly and concisely communicate aims, creative approach, priorities and concerns.
\nWorking knowledge of social media reporting tools, email marketing reporting tools and Google Analytics.
\nWorking knowledge of HTML to supplement the design of email marketing templates and web pages.
\nProven image editing and design skills. WWF Zambia uses Adobe Creative Suite.
\nExperience of working within the charity sector and\/or within volunteer-led organizations an advantage.<\/p>\n
Personal attributes<\/p>\n
Willing to live and operate from\u00a0 a rural area such as Sesheke
\nEmotionally resilient to sensitive information.
\nAble to establish, maintain and influence positive relationships with staff and partners.
\nFlexible and able to respond professionally to changing briefs, deadlines and priorities.
\nExcellent interpersonal and team working skills, to be able to clearly and concisely communicate aims, creative approaches, priorities and concerns.
\nGood listener, able to understand and interpret client needs.
\nWell-organized, proactive and able to prioritize own work.
\nA keen eye for detail and accuracy.
\nAbility to work within agreed corporate visual and editorial guidelines.
\nIs willing and able to travel for some out of hours\u2019 work (usually program events and launches).<\/p>\n
3.4. EMBODIMENT OF WWF GLOBAL BEHAVIOURAL COMPETENCIES:
\nIdentifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect and Collaboration
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