Zambeef Products PLC is the largest integrated cold chain food products and agribusiness company in Zambia and one of the largest in the Southern Africa region.\u00a0 It is involved in the primary production, processing, distribution and retailing of beef, chicken, pork, eggs, dairy, fish, flour, stock feed and day-old chicks throughout Zambia and the surrounding region.
\nZambeef Products PLC is an equal-opportunity employer. We are looking to recruit an enthusiastic candidate for the role outlined below.
\n\u00a0 \u00a0 \u00a0 GROUP MARKETING MANAGER (X1) LUSAKA
\nOverview
\nAs the Group Head of Marketing, you will be responsible for crafting and executing high-impact marketing strategies across multiple divisions and subsidiaries. You will lead a team of marketing professionals, manage budgets, and collaborate with key stakeholders to ensure consistent brand positioning and maximum ROI on all marketing initiatives.
\nKey Responsibilities
\n1. Develop and Communicate Marketing Strategies & Budgets<\/p>\n
Formulate comprehensive marketing strategies and budgets in line with overall business goals.
\nPresent and secure alignment and sign-off from relevant stakeholders.
\nOversee the implementation of approved plans, ensuring efficient use of resources and timely execution.<\/p>\n
2. Market Research & Insights (R&I)<\/p>\n
Establish best practices for gathering and analyzing market intelligence on customers, channels, categories, and competitors.
\nTranslate insights into localized brand strategies and implementation plans across all media and touchpoints.
\nProvide expert guidance on marketing and promotional tactics to drive growth and competitive advantage.<\/p>\n
3. Strategy Implementation & Budget Management<\/p>\n
Lead the end-to-end execution of marketing strategies, ensuring alignment with brand guidelines and corporate objectives.
\nManage trade and consumer marketing budgets, maximizing ROI and achieving cost efficiencies.
\nContinuously evaluate campaign performance, adapting tactics to optimize results.<\/p>\n
4. Multi-Channel Marketing Management<\/p>\n
Oversee marketing activities for the entire product portfolio across diverse channels
\nEnsure brand consistency and effectiveness in each channel, driving both revenue and brand equity.<\/p>\n
5. New Product Development & Launches<\/p>\n
Spearhead the promotion of new product development and packaging initiatives, collaborating with cross-functional teams.
\nPlan and execute product launch strategies to achieve rapid market penetration and strong consumer adoption.<\/p>\n
6. Campaign Delivery & Brand Growth<\/p>\n
Drive the swift execution of new marketing campaigns across the various media platforms.
\nIncrease cross-segment product visibility and enhance key brand metrics such as awareness, preference, equity, and share of voice.<\/p>\n
7. Collaboration with Divisions & Subsidiaries<\/p>\n
Partner with individual divisions to develop and implement tailored marketing and advertising strategies.
\nOffer strategic guidance and support to ensure cohesive, high-impact campaigns across all business units.
\nCollaborate with cross functional teams to create a Marketing Center of Excellence (CoE) that develops, implements, and maintains best practices, standards, and processes for marketing activities.<\/p>\n
8. Event & Sponsorship Management<\/p>\n
Oversee the company\u2019s presence at trade shows, conferences, and other key industry events.
\nWork closely with Corporate Affairs to ensure a consistent brand image and impactful engagement.<\/p>\n
9. Agency & Vendor Management<\/p>\n
Select, negotiate, and manage relationships with third-party service providers.
\nEnsure all partners align with the overall marketing strategy and deliver high-quality, on-brand work.<\/p>\n
10. Media Relations & Corporate Communications<\/p>\n
Lead the implementation of media-relations strategies to foster positive coverage and enhance corporate goodwill.
\nCollaborate with executive leadership to ensure brand reputation and messaging are consistently upheld.<\/p>\n
11. Team Leadership & Development<\/p>\n
Direct and mentor an effective marketing team, fostering professional growth and high performance.
\nEncourage a culture of innovation, collaboration, and continuous learning within the marketing function.<\/p>\n
12. Additional Responsibilities<\/p>\n
Undertake other duties as may be assigned, ensuring alignment with the role\u2019s objectives and the organization\u2019s strategic direction.<\/p>\n
Desired Competencies & Skills<\/p>\n
Strategic Thinking & Vision: ability to develop and articulate long-term marketing strategies that align with corporate goals.
\nLeadership & People Management: proven track record in building and managing high-performing teams, fostering collaboration and accountability.
\nAnalytical & Data-Driven Approach: skilled in interpreting market data, consumer insights, and campaign metrics to inform decision-making.
\nCommunication & Stakeholder Management: excellent verbal and written communication skills; adept at presenting to senior leadership and collaborating across functions.
\nInnovation & Creativity: ability to drive new ideas, challenge the status quo, and inspire creative solutions to marketing challenges.
\nBudgeting & Financial Acumen: proficient in managing large marketing budgets and optimizing spending to maximize ROI.
\nProject Management: strong organizational skills with the ability to prioritize tasks and manage multiple projects simultaneously.
\nDigital Marketing Proficiency: knowledge of current digital marketing tools, trends, and best practices, with a focus on omnichannel strategies.
\nNegotiation & Vendor Management: experience in managing third-party agencies and vendors to ensure high-quality outputs and cost efficiencies.
\nFMCG Market Knowledge: deep understanding of FMCG dynamics, including distribution channels, trade marketing, and consumer behaviour.<\/p>\n
Qualifications & Experience<\/p>\n
Minimum of a Bachelor\u2019s Degree in Marketing, Business, or a related field (Master\u2019s degree preferred).
\n10+ years of progressive marketing experience, with at least 5 years in a senior leadership role within the FMCG sector.
\nDemonstrated success in managing multi-brand portfolios, executing product launches, and driving brand growth.
\nProficiency in marketing analytics tools and a track record of data-driven decision-making.<\/p>\n
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