1. Job Purpose
\nThe Marketing Manager is responsible for developing, implementing, and monitoring comprehensive marketing, brand, sales support, and distribution strategies to achieve the company\u2019s monthly minimum sales target of 500 master cases, increase brand visibility, and drive market expansion both within Zambia and the region. The role also ensures regulatory compliance in all marketing activities and fosters data-driven decision-making for sustainable growth.
\n2. Key Responsibilities<\/p>\n
Strategic Planning and Execution
\nDevelop and execute monthly, quarterly, and annual marketing plans aligned with the company\u2019s strategic objectives.
\nLead the implementation of the marketing strategy framework, including rebranding initiatives, market penetration, and regional expansion strategies.
\nDesign marketing campaigns within regulatory boundaries to enhance product visibility and customer engagement.
\nBrand Management & Rebranding
\nOversee the rebranding of all product lines (e.g., Zark Zap, Zark Bliss, Zark Blue Menthol, Zark Dark Toasted).
\nDrive brand identity and ensure consistency across packaging, messaging, and marketing materials.
\nConduct market research and consumer insights studies to guide brand positioning and product innovation.<\/p>\n
2.3 Sales and Distribution Support\u00a0<\/p>\n
Collaborate closely with the Production Team and Regional Marketing Officers to ensure consistent product availability and optimize route-to-market strategies.
\nSupport distributor and wholesaler partnerships through marketing initiatives, trade promotions, and point-of-sale branding.
\nMonitor sales performance and adjust marketing strategies to meet the monthly minimum sales target of 500 master cases.<\/p>\n
2.4 Market Penetration and Activations<\/p>\n
Design and execute market activation programs, including promotions, retail engagements, and product demonstrations, particularly in Lusaka, the Copperbelt, and border towns.
\nManage visibility assets including POS materials, branding, and merchandising tools across key outlets.<\/p>\n
2.5 Marketing of Clew Nicotine Pouches<\/p>\n
Lead the marketing strategy for Clew Nicotine Pouches, including brand positioning, consumer education, and targeted distribution through legal channels.
\nCollaborate with sales to grow Clew\u2019s presence in pharmacies, wellness outlets, and compliant retail venues.<\/p>\n
2.6 Regulatory Compliance and Ethical Marketing<\/p>\n
Ensure that all marketing activities comply with Zambia\u2019s Public Health Act, Control of Tobacco Products Regulations, and regional laws.
\nDevelop and enforce internal compliance guidelines for marketing, packaging, and promotions.
\nAct as the liaison with regulatory authorities to ensure ongoing compliance<\/p>\n
2.7 Monitoring, Evaluation, and Reporting<\/p>\n
Develop and maintain a comprehensive performance monitoring dashboard, tracking KPIs across marketing, sales support, and compliance.
\nConduct regular market research, consumer surveys, and competitor analysis.
\nPrepare monthly and quarterly reports for executive leadership, summarizing marketing impact, ROI, and strategic recommendations.2.8 Budget Management
\nDevelop and manage the annual marketing budget, ensuring efficient allocation across campaigns, activations, branding, and research. \uf0b7 Track marketing spending against targets and provide variance analysis.<\/p>\n
2.9\u00a0Team Leadership and Development\u00a0<\/p>\n
Lead, mentor, and develop the marketing team, ensuring capability building in brand management, digital marketing, trade marketing, and market research.
\nFoster a high-performance culture aligned with Haltrade\u2019s growth ambitions.<\/p>\n
3. 4. Key Performance Indicators (KPIs)<\/p>\n
Achieving the 500 master cases\/month sales support target. \uf0b7 Successful completion of product rebranding and increased brand awareness. \uf0b7 Number and quality of marketing activations conducted.
\nIncrease in brand visibility metrics (POS presence, market share growth). \uf0b7 Market penetration and outlet coverage growth.
\nTimeliness and quality of compliance reporting.
\nEffective budget utilization within agreed limits.
\nPerformance of Clew Nicotine Pouches market entry and sales growth.<\/p>\n
Qualifications & Experience<\/p>\n
Bachelor\u2019s Degree in Marketing, Business Administration, or a related field. \uf0b7 A Master\u2019s Degree (MBA\/Marketing) is an added advantage.
\nMinimum 3-6 years of marketing experience, with at least 3 years in a managerial role, preferably within FMCG, tobacco, or regulated industries.
\nProven experience in brand management, trade marketing, and sales support.
\nKnowledge of regulatory requirements for tobacco\/nicotine products is essential.
\nStrong experience in market research, data analytics, and reporting.<\/p>\n
5. 6. Skills & Competencies<\/p>\n
Strategic thinking and business acumen.
\nStrong leadership and team management abilities.
\nExcellent communication and stakeholder engagement skills. \uf0b7 Strong analytical and problem-solving capabilities.
\nProject management skills.
\nEthical decision-making and compliance orientation.
\nProficiency in MS Office, CRM systems, and data visualization tools.<\/p>\n
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