Our Client in the ICT Sector seeks the services of a\u00a0Marketing Manager.
\nThe Marketing Manager will be responsible for driving brand awareness, generating leads, supporting sales, and positioning the company as a leader in the IT\/technology sector. This role requires strong knowledge of technology markets, digital marketing, and B2B sales strategies.
\nKey Responsibilities
\nMarketing Strategy & Planning<\/p>\n
Develop and implement marketing strategies aligned with business objectives and growth targets.
\nConduct market research and competitor analysis to identify opportunities and threats.
\nDefine target segments and craft messaging that resonates with key customer groups (B2B\/B2C).
\nBrand Management & Communications
\nBuild and strengthen the company\u2019s brand positioning across digital and traditional channels.
\nManage content creation for website, blogs, case studies, newsletters, press releases, and social media.
\nCoordinate corporate communications, PR campaigns, and industry thought leadership.<\/p>\n
Lead Generation & Sales Support<\/p>\n
Design and execute demand-generation campaigns to drive qualified leads for sales.
\nWork closely with the sales team to develop marketing collateral, pitch decks, and proposals.
\nTrack and report on lead conversions, ROI, and pipeline contribution.<\/p>\n
Digital Marketing & Campaigns<\/p>\n
Manage digital marketing channels including SEO, SEM, email marketing, LinkedIn, and other social platforms.
\nPlan and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
\nUse analytics tools to measure campaign performance and continuously improve results.<\/p>\n
Events & Partnerships<\/p>\n
Organize presentations, activations, attendance at shows, product launches, and customer engagement events.
\nCollaborate with partners, vendors, and industry associations to amplify reach.<\/p>\n
Team & Budget Management<\/p>\n
Manage marketing budgets and allocate resources effectively.
\nLead and mentor the marketing team, agencies, and freelancers.<\/p>\n
Qualifications & Skills<\/p>\n
Bachelor\u2019s degree in Marketing, Business, Communications, or related field (MBA preferred).
\n3-5 years of marketing experience, preferably in the technology\/IT sector.
\nStrong knowledge of digital marketing, content marketing, and lead generation strategies.
\nExperience working with CRM and marketing tools (e.g. Survey Monkey, Google Ads, Google Analytics, Canva) an added advantage.
\nExcellent communication, presentation, and project management skills.
\nAbility to analyze data and translate insights into actionable strategies.
\nCreative thinker with a problem-solving mindset and attention to detail.<\/p>\n
Key Performance Indicators (KPIs)<\/p>\n
Lead generation volume and quality.
\nMarketing ROI and campaign performance metrics.
\nBrand awareness and engagement levels.
\nContribution to sales pipeline and revenue growth.
\nSuccessful execution of marketing campaigns and events.<\/p>\n
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