Overview
\nWe are recruiting!
\nOur client in Lusaka, is looking for a Public Relations Manager to join their team for a job vacancy within the FMCG Retail industry.
\nTo apply, or for more information, follow the link below.
\nPublic Relations Manager
\nJob Summary
\nThe Public Relations Manager is responsible for developing and executing strategic PR and communication plans to enhance the company\u2019s brand image, customer loyalty, and market visibility. This role involves managing media relations, coordinating promotional campaigns, overseeing crisis communications, and ensuring consistent brand messaging across all public channels for the FMCG retail business.
\nKey Responsibilities
\nStrategic Communication<\/p>\n
Develop and implement effective PR strategies aligned with company objectives and marketing plans.
\nBuild and maintain a positive public image for the brand across media and consumer touchpoints.
\nIdentify opportunities for public engagement, community partnerships, and brand storytelling.<\/p>\n
Media Relations<\/p>\n
Cultivate and manage relationships with journalists, media houses, influencers, and industry stakeholders.
\nDraft and distribute press releases, media kits, and public statements.
\nOrganize press conferences, product launches, and media events for new FMCG product lines or retail openings.<\/p>\n
Brand Reputation Management<\/p>\n
Monitor media coverage and social sentiment to manage the company\u2019s public perception.
\nLead crisis communication efforts and provide timely, strategic responses to public or media issues.
\nEnsure brand consistency and compliance with corporate communication standards.<\/p>\n
Campaign Management<\/p>\n
Collaborate with marketing and sales teams to support promotional campaigns and retail activations.
\nManage influencer collaborations, sponsorships, and community outreach programs.
\nEvaluate PR campaign performance using analytics tools and prepare detailed reports for management.<\/p>\n
Internal Communications<\/p>\n
Coordinate internal communication initiatives to align employees with brand vision and values.
\nSupport leadership communication strategies, newsletters, and employee engagement programs.<\/p>\n
Qualifications and Skills<\/p>\n
Bachelor\u2019s degree in Public Relations, Communications, Marketing, or a related field (Master\u2019s preferred).
\n5+ years of experience in public relations, preferably within FMCG, retail, or consumer goods sectors is an added advantage.
\nStrong media network and proven track record in PR campaign success.
\nExcellent written, verbal, and interpersonal communication skills.
\nSkilled in digital PR, social media management, and content creation.
\nStrong crisis management, negotiation, and problem-solving abilities.
\nProficiency with PR analytics and media monitoring tools (e.g., Meltwater, Cision).<\/p>\n
Key Competencies<\/p>\n
Strategic thinking and brand storytelling
\nLeadership and team management
\nRelationship building and networking
\nCreativity and innovation
\nResults-oriented and deadline-driven<\/p>\n
Performance Indicators<\/p>\n
Media coverage quality and quantity
\nBrand reputation and public sentiment metrics
\nSuccess of PR and promotional campaigns
\nCrisis management effectiveness
\nStakeholder and community engagement outcomes<\/p>\n
Sharing is Caring! Click on the Icons Below and Share<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"https:\/\/www.priconsultants.com\/vacancies\/job\/9364","_company_name":"Precision Recruitment","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-5656","job_listing","type-job_listing","status-expired","hentry","job_listing_region-zambia","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job-listings\/5656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/media?parent=5656"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job_listing_region?post=5656"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/zambia\/wp-json\/wp\/v2\/job-types?post=5656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}