Job Summary \u2013 Digital Content Creator
\nWe are seeking a creative, fast-paced Digital Content Creator to design, produce, and manage engaging visual and written content for our restaurant\u2019s social channels. You will blend storytelling with execution to drive brand love, foot traffic, and online engagement. The role requires a mix of creative, technical, and strategic skills and a strong appetite for experimentation with snackable, on-brand content that resonates with our audience and supports sales goals.
\nResponsibilities<\/p>\n
Create a variety of platform-tailored content (captions, images, infographics, and short-form videos) optimized for our restaurant audiences and our brand voice across channels (Instagram, TikTok, Facebook etc).
\nConcept, design, shoot, and edit assets (food photography\/videography, menu spotlights, promos, behind-the-scenes) ensuring consistency with brand guidelines and visual identity.
\nDevelop and maintain a dynamic content calendar aligned with promotions, seasonal campaigns, new product launches, and local campaigns \u2013 schedule posts for optimal times.
\nWrite compelling captions, hooks and slogans that drive traffic, online orders and in-store visits.
\nCollaborate with both the internal (e.g. operations & finance teams) and external contacts (suppliers) to coordinate with as needed.
\nTranslate briefs into post-ready assets and quick-turnaround campaigns. With emphasis on concepts based on feedback and performance.
\nMonitor performance metrics (reach, engagement, video views, saves, shares, click-throughs, and redemption of promos) and use insights to refine future content and promotions.
\nStay current on platform updates, trends, and best practices by experimenting with formats like menu\/new product reveals, challenges, and user-generated content.<\/p>\n
Qualifications<\/p>\n
Degree in Marketing or related field
\nMinimum 2 years of experience in social media content creation, preferably in the food\/Hospitality industry
\nProficiency with content creation and \/ Creative Suite; video editors like CapCut, InShot etc and familiarity with simple motion graphics is an added advantage.
\nExcellent written and verbal communication.
\nPhotography and videography skills with the ability to capture appetizing, on-brand products and edit to a consistent style.
\nExperience with social media analytics and reporting to a point of comfort with data-driven decision-making.
\nAbility to manage multiple projects, meet deadlines, and thrive in a fast-paced environment (including tight promo windows).
\nCreative, proactive mindset with the ability to generate and pitch fresh ideas, including menu-focused campaigns.<\/p>\n
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