Infinix Mobility is a mobile phone brand that was founded in 2013 which is committed to building cutting-edge technology and fashionably designed dynamic mobile devices to create globally-focused intelligent life experiences through a merging of fashion + technology. With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out and in sync with the world. Therefore, Infinix BU wishes to invite qualified candidates to fill the position of\u00a0Digital Marketing Manager\u00a0to be based in\u00a0Lusaka.
\nJob Overview
\nThe Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote the company\u2019s products, services, and brand. The role involves enhancing brand awareness, driving online traffic, increasing customer engagement, and generating leads through digital platforms.
\nBelow are the requirements and duties that will be required from the candidate;
\nQualifications and Experience.
\nCandidates who wish to apply for the above-mentioned position should have the following;
\n\u00a0Key Responsibilities
\n1. Digital Campaign Management<\/p>\n
Develop and execute digital marketing strategies and campaigns across multiple online platforms.
\nPlan and monitor company presence on social media (Facebook, Instagram, LinkedIn, TikTok, X, etc.).
\nPrepare, launch, and monitor paid advertising campaigns (Google Ads, Meta Ads, etc.).<\/p>\n
2. Content Development<\/p>\n
Create engaging and original content for websites, blogs, newsletters, and social media.
\nCollaborate with graphic designers and creative teams to produce visual and multimedia content.
\nEnsure content is optimized for SEO and drives user engagement.<\/p>\n
3. Website Management & SEO<\/p>\n
Update and maintain company website pages.
\nConduct keyword research and implement SEO best practices to improve organic search rankings.
\nTrack website metrics and recommend improvements for better performance.<\/p>\n
4. Analytics & Reporting<\/p>\n
Use analytics tools (Google Analytics, Meta Business Suite, etc.) to measure campaign performance.
\nPrepare reports on key metrics such as reach, impressions, conversions, and ROI.
\nProvide insights and recommendations based on data analysis.<\/p>\n
5. Email & CRM Marketing<\/p>\n
Develop email marketing campaigns using CRM tools.
\nBuild and maintain customer databases and segmentation lists.
\nTrack email performance and conversion rates.<\/p>\n
6. Market Research
\nQualifications & Requirements
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0Degree in Marketing, Communications, Business or related field.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At least 4 years proven experience as a Digital Marketing Manager or similar role.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Strong understanding of digital marketing tools, trends, and analytics.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Experience with Google Ads, SEO, SEM, and content management systems.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Excellent communication and creative writing skills.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Strong attention to detail and ability to multitask.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Graphic design and video editing skills will be an added advantage.
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