{"id":7085,"date":"2026-01-15T12:00:22","date_gmt":"2026-01-15T12:00:22","guid":{"rendered":"https:\/\/jobs.dataaxisnode.com\/zambia\/job\/marketing-communications-manager-at-entrepreneurs-financial-centre-efc\/"},"modified":"2026-04-19T00:14:17","modified_gmt":"2026-04-19T00:14:17","slug":"marketing-communications-manager-at-entrepreneurs-financial-centre-efc","status":"expired","type":"job_listing","link":"https:\/\/jobs.dataaxisnode.com\/zambia\/?post_type=job_listing&p=7085","title":{"rendered":"Marketing & Communications Manager at Entrepreneurs Financial Centre (EFC)"},"content":{"rendered":"

EFC ZAMBIA: MARKETING & COMMUNICATIONS MANAGER
\n1. Position Title: Marketing & Communications Manager
\n2. Department: Operations
\n3. Job Grade: EFC 4
\n4. Reporting Officer: Chief Operating Officer
\n5. Job Summary
\nThe Marketing and Communications Manager is responsible for managing all aspects of Marketing,
\nCommunications, Public Relations, and Customer Service, including direct oversight of social media
\nplatforms and the EFC Zambia website. This position requires a strategic thinker with strong leadership
\nskills, creative talent, and a passion for fostering positive relationships with customers, stakeholders,
\nand the public.
\nThe Marketing and Communications Manager will be required to maintain and increase EFC Zambia\u2019s
\nbusiness and brand positioning in the market through the development of marketing and
\ncommunications strategies.
\nThe role holder will facilitate the provision of an excellent customer service and promote customer care
\nvalues throughout EFC. Resulting in, creating engaged customers and facilitating institutional growth.
\n6. Essential Duties and Responsibilities
\ni. Marketing Strategy Development
\n\u25aa Develop comprehensive marketing strategies to promote the EFC\u2019s products and
\nservices, targeting various customer segments.
\n\u25aa Collaborate with management to define marketing objectives and Key Performance
\nIndicators -KPIs.
\n\u25aa Create a strong, collaborative partnership with Sales Teams, Business Development and
\nother functions in branches and Head Office to deliver on targets.
\n\u25aa Identify target markets and segments, and devise marketing campaigns to reach and
\nengage with them effectively.
\n\u25aa Adhere to and manage the approved marketing budget.
\nii. Brand Management
\n\u25aa Maintain and enhance EFC\u2019s brand image through consistent messaging, visual identity,
\nand brand positioning. Protect the EFC\u2019s brand identity, ensuring consistency across all
\ncommunication channels and materials.
\n\u25aa Ensure brand guidelines are adhered to across all marketing and communication
\nmaterials.
\niii. Marketing Campaign Management
\n\u25aa Plan, implement, and evaluate marketing campaigns across various channels, including
\ndigital media, print, events, and community outreach programs.
\n\u25aa Monitor campaign performance metrics and adjust strategies as needed to optimize
\nresults and Return On Investment.
\niv. Communications and Public Relations
\n\u25aa Develop and implement communication plans to effectively engage with the public,
\nmedia, stakeholders, and customers.
\n\u25aa Handle media relations, including press releases, media inquiries, and interviews, to
\nmaintain a positive public image.
\n\u25aa Identify opportunities for positive publicity and media coverage, such as awards, events,
\nand partnerships.
\nv. Market Research and Analysis
\n\u25aa Conduct market research to stay informed about industry trends, competitor activities,
\nand customer preferences.
\n\u25aa Use market insights to identify opportunities for product innovation, service
\nenhancement, and market expansion.
\n\u25aa Conduct or oversee the implementation of qualitative and quantitative research methods
\nto inform marketing strategy and operations to meet performance and strategic
\nobjectives.
\nvi. Social Media Management
\n\u25aa Directly manage all social media platforms, including content creation, posting
\nschedules, engagement strategies, and performance analysis.
\n\u25aa Monitor trends and industry developments to ensure EFC\u2019s social media presence
\nremains relevant and impactful.
\nvii. Website Management
\n\u25aa Manage the EFC Zambia website, including content updates, design enhancements,
\nfunctionality improvements, and SEO optimization.
\n\u25aa Collaborate with IT and web development teams to ensure the website meets usability
\nand accessibility standards
\n7. Qualifications \/Requirements
\n\u25aa Bachelor\u2019s degree in marketing, Communications, Public Relations, Business
\nAdministration, or a related field
\n\u25aa Proven experience in marketing, communications, public relations, and customer
\nservice, preferably in the banking or financial services sector.
\n\u25aa Excellent written and verbal communication skills, with attention to detail.
\n\u25aa Proficiency in digital marketing tools, social media platforms, website management, and
\nanalytics.
\n\u25aa Understanding of customer service principles and best practices.
\n\u25aa Analytical mindset with the ability to interpret data and derive actionable insights.
\n\u25aa Commitment to ethical business practices and customer-centric valu
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