Company Description<\/p>\n
Syngenta Group is one of the world\u2019s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet \u2013 making us the world\u2019s most local agricultural technology and innovation partner.
\nSyngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and Harassment.<\/p>\n
Job Description<\/p>\n
Role purpose<\/p>\n
Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
\nWork with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
\nEnsure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are highlighted to Cluster portfolio Lead & Territory Marketing Team and timely feedback on business cases.
\nDrive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
\nEnsure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
\nLead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
\nImplement processes to measure effectiveness of campaign and marketing efforts<\/p>\n
Accountabilities<\/p>\n
Key member of the BA LT bringing a grower centric view \/ perspective & ensuring decisions are aligned with the marketing strategy
\nTo lead the development of an effective commercial unit Marketing function
\nTo drive key marketing processes with special attention to campaign, portfolio management & iPLAN
\nTo lead the conversion of crop solutions into appropriate offers delivered through campaigns
\nWorking with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
\nDelivers market plans and analysis to support budgeting and strategic reviews.
\nGather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
\nLead grower, channel & value chain segmentation process.
\nDefine marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
\nPrioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
\nReview campaign effectiveness, during & post season, against objectives by utilising Salesforce.com as a key tool for monitoring and improving effectiveness.
\nEnsure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
\nAnalyse customer insights, customer trends, market analysis and market best practices to build successful strategies
\nEnsure timely and effective preparation of the Kenya Topical reviews and budget presentations.
\nLead the execution of marketing programs from start to finish, leveraging internal support & driving collaboration<\/p>\n
Qualifications<\/p>\n
Knowledge, experience & capabilities<\/p>\n
Critical experience & knowledge
\n\u00a0<\/p>\n
Country product\/crop management
\nInternal experience of the agri-business sector in Marketing, Sales and Strategy
\nStrong agronomy knowledge
\nExperience in campaign development and management
\nBackground in business management
\nProficiency in digital marketing and management<\/p>\n
Critical leadership capabilities<\/p>\n
Sets ambitious strategic goals
\nCommunicates with impact
\nLeads change and can work well in spite of ambiguity or lack of full data.
\nBuilds a culture of innovation and solution finding
\nFocuses on customers
\nManages for performance
\nDevelops people, organization, and self
\nCollaborates across boundaries<\/p>\n
Critical technical, professional and personal capabilities<\/p>\n
Develops\/delivers innovative, customer-driven offers
\nDevelops\/implements sound value and transactional pricing based on customer perceived value
\nDelivers distinctive value proposition to customer
\nCreates strong, distinctive brand & crop plans
\nDevelops\/executes campaign plans
\nDevelops\/implements effective product communications
\nUnderstands market dynamics and competitive environment
\nAble to use market research effectively to understand customer, markets, channels
\nUnderstands channel structure and dynamics
\nAnticipates changes in the market and adjusts strategies accordingly
\nAnalytical thinking
\nFinancial acumen
\nStrategic thinking
\nInfluencing and negotiation
\nCommunication and presentation skills
\nPeople\/team management
\nProject management<\/p>\n
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