Grow with us<\/p>\n
About The Role
\nWe are looking for an experienced Digital Marketing Manager \u2013 CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA). You will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.
\nThis is not a hands-on admin or developer role. The ideal candidate understands how Marketo (or similar marketing automation platforms) interacts with Salesforce, translates global setups into practical regional use, and drives actionable insights from data.
\nKey responsibilities:
\nMarketing Automation & CRM<\/p>\n
Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.
\nTranslate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.
\nSupport lead lifecycle management, campaign automation, and audience segmentation.
\nGuide regional adoption of global marketing automation workflows and CRM processes.
\nEnsure platforms are used to drive engagement, pipeline, and revenue.<\/p>\n
Data, Governance & Insight<\/p>\n
Oversee data quality, integrity, and governance across marketing automation and CRM systems.
\nMonitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.
\nEnsure GDPR compliance and support consent management across EMEA.
\nServe as the main contact for data-related questions in the region.<\/p>\n
Performance & Analytics<\/p>\n
Define KPIs and measurement frameworks with marketing teams.
\nTrack campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.
\nSupport reporting and dashboards for transparency and actionable insights.<\/p>\n
Digital Marketing Responsibilities<\/p>\n
SEO: On-page optimization, keywords, metadata, and technical SEO coordination.
\nSEM: Paid search execution, optimization, and performance reporting.
\nSocial Media Marketing: Coordination of organic and paid campaigns with regional teams.
\nEmail Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.
\nData & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.
\nInfluencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.
\nProgrammatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.
\nWeb UX\/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.<\/p>\n
What you bring:<\/p>\n
4+ years in Marketing Operations, Marketing Automation, or CRM.
\n5+ years across digital marketing responsibilities as described above.
\nHands-on experience with Salesforce and Marketo (or similar platforms).
\nStrong understanding of lead lifecycle management, campaign automation, and funnel optimization.
\nExperience with attribution models, reporting dashboards, and generating actionable data insights.
\nFamiliarity with APIs, middleware, and system integrations (not expected to develop).
\nAbility to work cross-functionally and translate EMEA business needs into global initiatives.
\nComfortable in a large, matrix organization.
\nHighly analytical, detail-oriented, and committed to operational excellence.
\nExperience supporting large-scale events is a plus.<\/p>\n
This role has an EMEA scope, with flexibility on the hiring location based on where the successful candidate is based
\nWhy join Ericsson?At Ericsson, you\u00b4ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what\u00b4s possible. To build solutions never seen before to some of the world\u2019s toughest problems. You\u00b4ll be challenged, but you won\u2019t be alone. You\u00b4ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
\nWhat happens once you apply?Click Here\u00a0to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that\u2019s why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer.\u00a0learn more.
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