Reference Number<\/p>\n
R020009<\/p>\n
Description<\/p>\n
Starke Ayres is the foremost African specialist and global supplier of premium vegetable, flower and lawn seed varieties \u2013 both for commercial and home garden planting. The following position has become available for a Regional Sales Manager, in Lusaka, Zambia.
\nRESPONSIBILITIES:
\nSales Team Effectiveness & Value-Added Selling<\/p>\n
Build and lead a cohesive vegetable seed sales team that consistently sells on technical and economic value, not price, across all channels.
\nKey outcomes include:<\/p>\n
Clear, unified sales approach based on needs diagnosis, technical solutions, and value justification
\nOngoing field coaching and capability development
\nImproved sales discipline, execution consistency, and commercial outcomes
\nChannel Strategy & Execution (All Channels)<\/p>\n
Support the development and drive the execute effective go-to-market strategies for agro-dealers, seedling\/YPR channels, emerging farmers, and large commercial growers.
\nKey outcomes include:<\/p>\n
Clear channel roles and activation plans
\nStrong partnerships with priority channel customers
\nBalanced growth and effective pull-through across all channels
\nNew Product Introduction (NPI) & Portfolio Commercialisation<\/p>\n
Own the commercial success of new vegetable seed introductions, from launch planning to market adoption.
\nKey outcomes include:<\/p>\n
Disciplined NPI launch execution with sales and channel readiness
\nStrong demo, trial, and proof generation collaborating with the demo and trialing teams<\/p>\n
Measurable first-season traction and repeat demand for new varieties
\nMarketing Strategy Execution & Demand Creation<\/p>\n
Implement integrated, seasonal marketing strategies that support sales priorities and generate qualified demand across all vegetable seed channels.
\nKey outcomes include:<\/p>\n
Crop- and season-aligned marketing campaigns
\nEffective use of field, technical, and digital marketing tools
\nImproved conversion of marketing activity into sales opportunities
\nCustomer Engagement, Education & Technical Leadership<\/p>\n
Position the company as a trusted technical partner in vegetable production through consistent, high-quality customer engagement.
\nKey outcomes include:<\/p>\n
Structured customer education and field engagement programs
\nStrong relationships with influential growers, seedling producers, and dealers<\/p>\n
Improved customer retention, satisfaction, and brand credibility
\nMarket Intelligence & Continuous Improvement<\/p>\n
Ensure commercial decisions are informed by real-time field intelligence and competitor insight.
\nKey outcomes include:<\/p>\n
Regular collection and sharing of market and competitor insights
\nPractical actions taken to improve competitiveness and execution
\nContinuous improvement of sales tools, messaging, and go-to-market effectiveness<\/p>\n
Requirements<\/p>\n
REQUIREMENTS:
\nQualification:<\/p>\n
Horticultural or Marketing Diploma (Minimum)
\nB Agric (Horticulture) plus training in Marketing\/Personnel Management<\/p>\n
Typical Career steps:<\/p>\n
3 years as a Sales\/Technical\/Marketing Representative
\n2 years as a Senior Sales\/Technical\/Marketing Representative
\n2 years as a Principal Sales\/Technical\/Marketing Representative<\/p>\n
Competencies:<\/p>\n
Strong working knowledge of vegetable crops, seed genetics, and agronomic application.
\nAbility to translate technical features into clear, farmer-relevant benefits.
\nConfidence to engage credibly with growers, seedling producers, agro dealers, and internal teams.
\nShifts focus from transactional to value-based selling.
\nUnderstands pricing, margin mix, and customer economics.
\nBalances growth with profitability and portfolio quality.
\nBuilds a disciplined, accountable sales team.
\nProvides direction while remaining hands-on when needed.
\nUses marketing as a sales enabler.
\nAligns marketing with crop cycles and GTM priorities.<\/p>\n
Work Level<\/p>\n
Senior Management<\/p>\n
Job Type<\/p>\n
Permanent<\/p>\n
Salary<\/p>\n
Market Related<\/p>\n
EE Position<\/p>\n
No<\/p>\n
Location<\/p>\n
Zambia<\/p>\n
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