TechVista Academy
About TechVista Academy We are a technology-based learning institution
Job Description
TechVista Academy, a new and exciting technology-based school in Harare, is looking for a dedicated and technically competent Digital Marketing Specialist to join our team.
Duties and Responsibilities
• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Maintaining our social media presence across all digital channels• Design marketing materials like flyers, catalogues, banners and advert artworks.• Maintain the school website(good working knowledge of WordPress required) and update as and when required.• Measure and report performance of all digital marketing campaigns, and assess against goals and KPIs• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Collaborate with agencies and other vendor partners• Identifying the latest trends and technologies affecting our industry.• Research advertising trends and competitors’ pricing and services• Brainstorm and implement experiments and conversion tests• Participation in non-digital marketing initiatives from time to time
Qualifications and Experience
• Degree in Electronic Commerce, Digital Marketing or Business Studies & Computing Science• Proven working experience in digital marketing• Demonstrable experience dealing with SEO/SEM, marketing database, email, social media and/or display advertising campaigns• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate• Experience in optimizing landing pages and user funnels• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)• Strong analytical skills and data-driven thinking• Up-to-date with the latest trends and best practices in online marketing and measurement
How to Apply
Send your CV and a brief motivation letter to:admin@techvista.co.zw
To apply for this job email your details to admin@techvista.co.zw