Website M.P. Shah Hospital
Located in Parklands Area in Nairobi, M.P. Shah Hospital is a modern 210-bed facility which is home to highly skilled and experienced specialists and professional medical staff. For generations, we have been ranked among the best private hospitals in Kenya because of our excellent standards and t… read morehe high quality of services and personal care we provide. We are pacesetters in our field, inspired by our core value of care. We care about the dignity of our patients and strive to become a one-stop healthcare provider in East and Central Africa. We operate under the umbrella of the Social Service League which is a non-racial, non-religious, non-political charitable institution. The scope of the social service league includes the main hospital in Parklands, the Village Market Medical Clinic, and the Dinshaw Byramjee Dispensary and Dental Unit located in Nairobi downtown, at Ronald Ngala Street.
Job Purpose
The overall purpose of this role is to be responsible for the brand strategy of M.P Shah Hospital target market by ensuring brand integrity that pushes products and services that resonate with current and potential needs of the hospital through PR and marketing campaigns.
Responsibilities and Accountabilities
Brand Awareness – In line with the Hospital Strategy, understand market trends and create annual brand and marketing campaigns through assessing strategic partner opportunities, reviewing market activities, understanding hospital key drivers to deliver brand awareness. As part of enhancing our brand work towards creating crisis plans and setting image standards, Enhance our brand visibility through identification of CSR activities to be undertaken by the hospital on a quarterly basis.
Brand standardization – To ensure that we have a standardize brand, the brand manager will undertake to review all documents of the hospital before for they are published. They are in charge of development of all hospital communication material for the hospital and should ensure that over and above standardization there is visibility through regular development of content to market.
Hospital Communication – The brand manager provides support to all hospital departments in different capacities e.g. Patient educational materials, documents editing and restructuring, providing signage and branding materials etc.
Media & Social media engagement – Ensure coverage for both mainstream and alternative media outlets. Raise social media overall engagement to 1.6% per month.
Marketing campaigns – Generate Proposals for the campaigns of the month, set a budget for each and reach out to partners e.g. influencers, media houses, hospital departments…etc. then implement the campaign.
Key Performance Indicators
Brand visibility index
New business volume
New patient volume
Minimum Qualifications, Regulatory & Legal Requirements
Degree in business administration, marketing, public relations or related course
Professional certification in marketing e.g. CIM, CIPR
3 years’ experience in PR and marketing, with prior experience managing a team
Proven marketing campaign experience.
Proven ability to manage budgets.
Experience with digital marketing forms such as social media marketing and content marketing.
Competencies and Attributes
Excellent interpersonal, written and oral communication skills.
Effective time management skills and the ability to multitask.
Attention to detail.
Service utilization.
Business acumen
Interpersonal skills.
In-depth knowledge of the industry and its current events.
The ability to handle pressure and meet deadlines.
Skill in prioritizing and triaging obligations.
Creativity
Ability to manage a team
Apply Through:
mpshahhosp.org
To apply for this job please visit mpshahhosp.org.