Website Bayer East Africa
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time. Bayer group An analysis by well-known branding ag… read moreency Interbrand in 2015 valued the Bayer brand at €6.3 billion. A growing and aging world population requires an adequate supply of food and improved medical care. Our research and development activities are therefore focused on improving people’s quality of life by preventing, alleviating and treating diseases. At the same time, we are making an important contribution to providing a reliable supply of high-quality food, feed and plant-based raw materials. Our understanding of the biochemical processes in living organisms helps us address these demanding challenges. Our goal is to achieve and maintain leadership positions in our markets. In this way we create value for our customers, stockholders and employees, at the same time strengthening the company’s earning power. We are committed to operating sustainably and addressing our social and ethical responsibilities. We also respect the interests of all our stakeholders. Employees with a passion for innovation enjoy excellent development opportunities at Bayer. Bayer’s mission: Science For A Better Life Exclusive Focus on the Life Science Businesses Following the stock market flotation of Covestro, we reorganized the Bayer Group effective January 1, 2016, and are now focusing on our Life Science activities. These businesses hold leading positions in innovation-driven, rapidly growing markets. Together, the Life Science businesses make up a strong, attractive and balanced portfolio that is resistant to fluctuations in demand and to potential risks. Our operations are managed in three divisions – Pharmaceuticals, Consumer Health and Crop Science – and the Animal Health business unit, which are also reporting segments.
Key responsibilities and tasks
Sales Execution Discipline
Define and embed clear execution standards across CFUs (prioritisation, call discipline, coverage models, execution cadence)
Strengthen execution rigor in distributor, territory, and channel management
Ensure consistency in execution practices while allowing for market-level adaptation
Distributor & Channel Performance
Drive distributor segmentation and prioritisation in partnership with Go-to-Market and Commercial Insights
Establish performance expectations for priority distributors
Support CFUs in improving sell-out execution and distributor effectiveness
Performance Routines & Governance
Design and embed effective commercial routines (monthly performance reviews, execution check-ins)
Partner with Commercial Insights to ensure reviews are data-led and action-oriented
Identify execution gaps early and support corrective actions
Capability & Ways of Working
Build execution capability through playbooks, tools, and coaching
Support the shift from activity-based selling to priority- and outcome-based execution
Reinforce a performance culture grounded in focus, accountability, and follow-through. Leveraging on AI in strengthening sales and commercial performance across the team.
Key Working Relations
Part of the Commercial Operations execution sub-squad
Works day-to-day with Go-to-Market and Commercial Insights & Performance
Partners closely with CFU sales teams and leaders
Interfaces with Value Proposition teams where execution alignment is required
Experience, Skills and Qualifications
6–10 years’ experience in sales execution, commercial excellence, or sales operations
Strong understanding of distributor-based go-to-market models
Experience driving execution discipline in emerging or transforming markets
Practical, field-oriented, and comfortable influence without authority
Masters/ Degree in business, marketing, or related field.
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