Website Priority Activator Consulting
PAC Advisors is a leading advisory firm with a wealth of experience and expertise in supporting African SMEs and Corporate Institutions. Our comprehensive range of integrated and innovative business advisory services includes strategic planning, human capital advisory, training and development, fina… read morencial and accounting advisory, and more. With a focus on maximising performance and growth, we offer customised solutions tailored to your specific needs. Trust PAC Advisors to provide practical and results-driven support to help your organisation thrive.
Job Purpose
The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.
Key Responsibilities
Paid Media Strategy & Leadership
Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms
Drive full-funnel B2B demand generation strategies focused on lead quality and conversion
Provide technical oversight, focusing on strategy rather than day-to-day execution
Media Buying & Campaign Structure Guidance
Advise on campaign architecture, budget allocation, bidding strategies, and pacing
Ensure adherence to platform-specific best practices and optimization frameworks
Audience & Targeting Strategy
Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies
Guide segmentation strategies aligned to B2B customer journeys
Conversion Tracking & Analytics
Ensure proper setup and governance of pixels, tags, conversion events, and attribution models
Oversee measurement frameworks and reporting accuracy
Funnel Optimization
Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows
Optimize user journeys to improve conversion rates and lead quality
Performance Analysis & Reporting
Conduct strategic campaign reviews and provide clear, actionable optimization recommendations
Translate complex data into insights that inform business decisions
Governance & Best Practices
Establish and document digital media frameworks, templates, and compliance standards
Ensure consistency and quality across campaigns and clients
Mentorship & Quality Assurance
Provide technical mentorship and guidance to a Junior Digital Media Specialist
Support team capability building and ensure quality assurance across deliverables
Requirements
Experience & Expertise
Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy
Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms
Strong background in B2B lead generation and demand generation strategies
Demonstrated experience in conversion tracking, analytics, and attribution modeling
Experience working in agency or multi-client environments across diverse industries
Experience in using AI tools to analyse data and generate reports
Technical Skills
Advanced understanding of campaign optimization, targeting, and media buying strategies
Proficiency in analytics tools and reporting platforms
Strong grasp of full-funnel marketing and performance measurement
Core Competencies
Strategic Thinking: Ability to design scalable, results-driven media strategies
Data Storytelling: Translate complex data into actionable insights and recommendations
Leadership & Mentorship: Guide and develop junior team members effectively
Collaboration: Work cross-functionally with account teams and stakeholders
Governance & Structure: Establish frameworks, standards, and best practices at scale
Attention to Detail: Ensure precision in tracking, reporting, and campaign strategy
Working Arrangement & Offer
Part-time, fractional consultancy role (not day-to-day account management)
Minimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours
Opportunity to lead digital strategy across a Pan-African client portfolio
Work with leading global brands in the technology and energy sectors
Competitive consultancy rate with performance-based bonus
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