Website Greenspoon
Greenspoon is Kenya's first and only online store for conscious consumers. The company specializes in connecting customers with the source of their products and is underpinned by a philosophy that conscious consumerism can help diminish the effects of climate change, and that through changing… read more the way humans consume we will be able to achieve lasting change. Greenspoon is an early adopter e-commerce business coming to the end of its fifth year of trading. Kenya saw a massive uptick in e-commerce businesses when Covid hit in March 2020; Greenspoon had an established track record for reliability and high-quality products; as well as having systems, processes and human resources in place to cope with rapid growth.
Key Responsibilities
Financial Reporting & Management Accounts
Own the monthly close process and production of management accounts to board standard (P&L, balance sheet, cash flow)
Deliver clear, commercially focused commentary: performance drivers, risks, and recommended actions
Build and maintain financial models that adapt to a high-growth, dynamic environment
Support investor and board reporting, including variance analysis and forward-looking commentary
Cash Flow, Treasury & Working Capital
Lead the rolling cash flow forecasting process (minimum 13-week horizon), with scenario planning (base, downside, improvement)
Own working capital management end-to-end: payables days, receivables, and cash conversion cycle
Manage banking relationships and day-to-day treasury operations
Translate financial performance into cash impact and drive corrective action where needed
Supplier Strategy & Accounts Payable
Own the accounts payable function and supplier payment strategy, including payment scheduling, creditor days management, and supplier prioritisation
Develop and maintain a structured approach to supplier payment terms – balancing cash flow constraints with the need to protect key supplier relationships
Lead supplier negotiations on payment terms, rebates, and promotional contributions where appropriate
Monitor aged creditor positions and ensure timely, accurate supplier statement reconciliations
Build systematic processes to replace ad-hoc, relationship-dependent payment practices with disciplined, data-driven approaches
Margins & Profitability
Develop and execute strategies for margin management across product categories, channels, and cost lines
Partner with commercial and operations teams to identify and close margin leakage
Oversee product costing, promotions analysis, and contribution margin tracking
Cost Control & Operational Finance
Implement rigorous cost control across all departments without compromising quality or growth
Oversee inventory control processes, supporting stock optimisation, freshness management, and waste reduction – a material P&L driver in online grocery
Monitor and report on inventory write-offs, expiry, and shrinkage; drive accountability for waste across the operation
Provide financial insight into key operational decisions – logistics, fulfilment, private label, staffing
Team Leadership & Development
Lead a finance team of approximately 10 people, including senior accountants and junior finance staff
Set clear objectives and conduct regular performance reviews
Build capability within the team – coaching, upskilling, and creating clear development paths
Establish a culture of accuracy, accountability, and continuous improvement
Systems, Automation & Master Data
Own financial master data and be a core architect of Greenspoon’s data standards
Work with the ERP Consultant and IT resource to continuously improve Microsoft Dynamics reporting and workflows
Drive automation of key finance processes; be proactive in identifying and implementing AI and digital tools to reduce manual effort and increase accuracy
Compliance, Audit & Controls
Manage the external audit relationship (currently Grant Thornton) and ensure the business is audit-ready at all times
Ensure compliance with all Kenyan regulatory requirements: VAT, Withholding Tax, Corporate Tax, and statutory filings
Design and maintain pragmatic financial controls appropriate for a fast-moving, high-growth environment
Flag risks early and propose practical remediation
Qualifications & Experience
CPA (K), ACCA, or equivalent professional qualification, plus a Bachelor’s degree in a business-related field
5+ years of experience in chaotic, high growth & complex working environments with ownership on (part of the) finance function
Hands-on experience with Microsoft Dynamics (or a comparable ERP); comfort navigating and improving financial systems
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